How Fera Pets does email marketing
E-commerce & Retail15 campaigns · www.ferapets.com · RSS
Healthier pets through healthier science. Vet-created and backed by science, our supplements are specifically formulated with Eastern and Western ingredients to support your pet’s health, from head to tail.
Fera Pets sends about 2.4 campaigns a week, spread across the week, most often around 9am US Eastern. Its median subject line runs 31 characters, and 33% carry an emoji.
An early read: 15 campaigns over 43 days, sent Aug 26 to Oct 9, 2026. Treat these as first signs; they firm up past 30 campaigns and six weeks of mail. Each figure is set against the typical E-commerce & Retail brand: the median of 28 E-commerce & Retail brands in the archive with at least 12 campaigns.
- Campaigns a week
- 2.4 40% less than typical (4.0)
- Median subject length
- 31chars About the same as typical (32 chars)
- Median words
- 129 19% less than typical (160)
- Discount in the subject
- 40% 22 points above typical (18%)
- Copyable promo code
- 13% 13 points above typical (0%)
Latest Fera Pets emails
All 15 campaignsWhen Fera Pets sends
Sends are spread across the week: no day stands more than a couple of points above the rest. 9am is the most common hour (up to 57% of sends). Across 14 scheduled campaigns; welcome, cart and order emails are left out because they go out when a subscriber acts. Times are US Eastern.
Day of week
Show days as a tableHide the days table
| Day | Campaigns | Share |
|---|---|---|
| Monday | 2 | 14% |
| Tuesday | 2 | 14% |
| Wednesday | 2 | 14% |
| Thursday | 3 | 21% |
| Friday | 3 | 21% |
| Saturday | 1 | 7% |
| Sunday | 1 | 7% |
Hour of day (US Eastern)
Show hours as a tableHide the hours table
| Hour (US Eastern) | Campaigns | Share |
|---|---|---|
| 12am | 0 | 0% |
| 1am | 0 | 0% |
| 2am | 0 | 0% |
| 3am | 0 | 0% |
| 4am | 0 | 0% |
| 5am | 0 | 0% |
| 6am | 0 | 0% |
| 7am | 0 | 0% |
| 8am | 0 | 0% |
| 9am | 8 | 57% |
| 10am | 2 | 14% |
| 11am | 0 | 0% |
| 12pm | 1 | 7% |
| 1pm | 0 | 0% |
| 2pm | 0 | 0% |
| 3pm | 0 | 0% |
| 4pm | 0 | 0% |
| 5pm | 0 | 0% |
| 6pm | 0 | 0% |
| 7pm | 1 | 7% |
| 8pm | 2 | 14% |
| 9pm | 0 | 0% |
| 10pm | 0 | 0% |
| 11pm | 0 | 0% |
Fera Pets subject lines
The median runs 31 characters across 6 words, against 32 for the typical E-commerce & Retail brand. The words Fera Pets reaches for most: “off” and “sitewide”.
- “Sit. Stay. We Have a Secret.” 28 chars · Oct 9
- “ON NOW! Buy 2, Save 20% Sitewide 👀” 34 chars · Oct 6
- “One New Chew. So Many Ways to Support Your Dog 💙” 48 chars · Sep 30
- “Let’s Talk About Poop 💩” 23 chars · Sep 24
- “What Makes Longevity Different?” 31 chars · Sep 20
What Fera Pets sends
Promotions & Sales is the campaign Fera Pets sends most, at 47%; no type is a majority. Welcome, cart and order emails were set off by our own signup, so they do not count toward that.
The stack behind the sends
Fera Pets sends with Klaviyo and publishes a DMARC none policy.
Sends with
Domain authentication
Failures are monitored but still delivered, so the policy is not enforced yet.
SPF also authorizes Google Workspace to send as this domain, which usually means other tools sit alongside Klaviyo.
The median Fera Pets campaign carries 18 images.
Compare Fera Pets with Backcountry and Ridge
See how Backcountry and Ridge send, same industry and measured the same way. Or compare with every E-commerce & Retail brand and the whole archive.
How this is measured
Every figure comes from real Fera Pets emails captured in Inbox Archive, not from a survey or a vendor report. Medians and the campaign mix appear once a brand has 12 campaigns archived, and the day and time charts once 12 of them are scheduled sends. “Typical E-commerce & Retail brand” is the median across the 28 E-commerce & Retail brands that clear the same bar, each counted once however much it sends. Campaign types are sorted automatically. Discounts are read from subject lines, and a copyable code counts only when one appears in the email, so offers applied at checkout are missed.