How Funko does email marketing
E-commerce & RetailFunko designs and sells unique pop culture collectibles, accessories, and toys.
Funko sends about 4 campaigns a week, most often on Thursday around 12pm US Eastern. Its median subject line runs 35 characters, and 44% carry an emoji.
An early read: 25 campaigns over 45 days, sent Sep 19 to Nov 4, 2026. Treat these as first signs; they firm up past 30 campaigns and six weeks of mail. Each figure is set against the typical E-commerce & Retail brand: the median of 32 E-commerce & Retail brands in the archive with at least 12 campaigns.
- Campaigns a week
- 3.8 About the same as typical (3.6)
- Median subject length
- 35chars About the same as typical (33 chars)
- Median words
- 180 25% more than typical (144)
- Discount in the subject
- 20% About the same as typical (19%)
Latest Funko emails
All 25 campaignsWhen Funko sends
Thursday is the busiest day (up to 30% of sends). 12pm is the most common hour (up to 60% of sends). Across 20 scheduled campaigns; welcome, cart and order emails are left out because they go out when a subscriber acts. Times are US Eastern.
Day of week
Show days as a tableHide the days table
| Day | Campaigns | Share |
|---|---|---|
| Monday | 4 | 20% |
| Tuesday | 3 | 15% |
| Wednesday | 1 | 5% |
| Thursday | 6 | 30% |
| Friday | 2 | 10% |
| Saturday | 3 | 15% |
| Sunday | 1 | 5% |
Hour of day (US Eastern)
Show hours as a tableHide the hours table
| Hour (US Eastern) | Campaigns | Share |
|---|---|---|
| 12am | 0 | 0% |
| 1am | 0 | 0% |
| 2am | 0 | 0% |
| 3am | 2 | 10% |
| 4am | 0 | 0% |
| 5am | 0 | 0% |
| 6am | 0 | 0% |
| 7am | 0 | 0% |
| 8am | 0 | 0% |
| 9am | 0 | 0% |
| 10am | 0 | 0% |
| 11am | 3 | 15% |
| 12pm | 12 | 60% |
| 1pm | 0 | 0% |
| 2pm | 0 | 0% |
| 3pm | 3 | 15% |
| 4pm | 0 | 0% |
| 5pm | 0 | 0% |
| 6pm | 0 | 0% |
| 7pm | 0 | 0% |
| 8pm | 0 | 0% |
| 9pm | 0 | 0% |
| 10pm | 0 | 0% |
| 11pm | 0 | 0% |
Funko subject lines
The median runs 35 characters across 6 words, against 33 for the typical E-commerce & Retail brand. The words Funko reaches for most: “off”, “pop” and “call”.
- “Your Holiday Gift Guide Is Here 🎁” 33 chars · Nov 4
- “A Little Halloween Treat 🎃” 26 chars · Oct 31
- “Tonight’s the Night 🔪 ” 23 chars · Oct 29
- “Doomsday is Imminent 💥 ” 23 chars · Oct 27
- “The Fight Starts Now 👊 ” 24 chars · Oct 22
What Funko sends
Product Launches is the campaign Funko sends most, at 32%; no type is a majority. Welcome, cart and order emails were set off by our own signup, so they do not count toward that.
The stack behind the sends
Funko sends with Klaviyo and publishes a DMARC none policy.
Sends with
Domain authentication
Failures are monitored but still delivered, so the policy is not enforced yet.
SPF also authorizes Microsoft 365 and Salesforce to send as this domain, which usually means other tools sit alongside Klaviyo.
The median Funko campaign carries 17 images.
Compare Funko with Backcountry and Ridge
See how Backcountry and Ridge send, same industry and measured the same way. Or compare with every E-commerce & Retail brand and the whole archive.
How this is measured
Every figure comes from real Funko emails captured in Inbox Archive, not from a survey or a vendor report. Medians and the campaign mix appear once a brand has 12 campaigns archived, and the day and time charts once 12 of them are scheduled sends. “Typical E-commerce & Retail brand” is the median across the 32 E-commerce & Retail brands that clear the same bar, each counted once however much it sends. Campaign types are sorted automatically. Discounts are read from subject lines, and a copyable code counts only when one appears in the email, so offers applied at checkout are missed.