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Glossier newsletter and email examples

Beauty & Personal Care

52 campaigns · www.glossier.com · RSS

Glossier is a beauty company that sells skincare and makeup products. It offers blushes and lip products.

42 Glossier emails in the 12 weeks to Oct 10, by the day each landed and the time it was sent (ET). Hollow dots were set off by our signup or a cart.
  • Sends about 4 times a week, 11% more often than the typical brand.
  • Most often on Tue around 8pm ET, counting scheduled sends only.
  • Sent with Klaviyo, read from the message headers.
  • 1 promo code found in its emails, 2% of campaigns.
  • 13% of subject lines mention a discount, against 15% for the typical brand.

Every email here was captured from a real subscription, starting July 2026. Full report

Cheek Week ends tomorrow!

Our current favorite blush looks

Score 20% off all blushes

Our blushes are 20% off

The perfect lip product doesn’t exi-

It’s officially Leo season!

Cool off with some fruity treats

Don't forget your free Applebaby Keychain

Take a trip to the Big Apple

Our go-to summer lip?

Meet the popular girls

What’s in a bag’s balm?

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