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Glossier newsletter and email examples

Beauty & Personal Care

52 campaigns · www.glossier.com · RSS

Glossier is a beauty company that sells skincare and makeup products. It offers blushes and lip products.

42 Glossier emails in the 12 weeks to Oct 10, by the day each landed and the time it was sent (ET). Hollow dots were set off by our signup or a cart.
  • Sends about 4 times a week, 11% more often than the typical brand.
  • Most often on Tue around 8pm ET, counting scheduled sends only.
  • Sent with Klaviyo, read from the message headers.
  • 1 promo code found in its emails, 2% of campaigns.
  • 13% of subject lines mention a discount, against 15% for the typical brand.

Every email here was captured from a real subscription, starting July 2026. Full report

You’ve got 15% off

NEW! I ❤️ NY Balm Dotcom

Meet I ❤️ NY Balm Dotcom

Cheers to our new friendship

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