How Harry's does email marketing
Beauty & Personal Care25 campaigns · www.harrys.com/en · RSS
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Harry's sends about 2.2 campaigns a week, most often on Wednesday and Sunday around 11am US Eastern. Its median subject line runs 37 characters.
An early read: 25 campaigns over 78 days, sent Jul 14 to Sep 30, 2026. Treat these as first signs; they firm up past 30 campaigns and six weeks of mail. Each figure is set against the typical brand: the median of 129 brands in the archive with at least 12 campaigns.
- Campaigns a week
- 2.2 39% less than typical (3.6)
- Median subject length
- 37chars 16% more than typical (32 chars)
- Median words
- 79 55% less than typical (175)
- Discount in the subject
- 12% About the same as typical (14%)
- Copyable promo code
- 8% 8 points above typical (0%)
Latest Harry's emails
All 25 campaignsWhen Harry's sends
Wednesday and Sunday are the busiest days, within two points or one email of each other (up to 42% of sends). 11am is the most common hour (up to 29% of sends). Across 24 scheduled campaigns; welcome, cart and order emails are left out because they go out when a subscriber acts. Times are US Eastern.
Day of week
Show days as a tableHide the days table
| Day | Campaigns | Share |
|---|---|---|
| Monday | 1 | 4% |
| Tuesday | 2 | 8% |
| Wednesday | 10 | 42% |
| Thursday | 2 | 8% |
| Friday | 0 | 0% |
| Saturday | 0 | 0% |
| Sunday | 9 | 38% |
Hour of day (US Eastern)
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| Hour (US Eastern) | Campaigns | Share |
|---|---|---|
| 12am | 0 | 0% |
| 1am | 0 | 0% |
| 2am | 0 | 0% |
| 3am | 0 | 0% |
| 4am | 0 | 0% |
| 5am | 0 | 0% |
| 6am | 0 | 0% |
| 7am | 1 | 4% |
| 8am | 1 | 4% |
| 9am | 2 | 8% |
| 10am | 4 | 17% |
| 11am | 7 | 29% |
| 12pm | 5 | 21% |
| 1pm | 0 | 0% |
| 2pm | 1 | 4% |
| 3pm | 0 | 0% |
| 4pm | 0 | 0% |
| 5pm | 0 | 0% |
| 6pm | 2 | 8% |
| 7pm | 0 | 0% |
| 8pm | 1 | 4% |
| 9pm | 0 | 0% |
| 10pm | 0 | 0% |
| 11pm | 0 | 0% |
Harry's subject lines
The median runs 37 characters across 6 words, against 32 for the typical brand. The words Harry's reaches for most: “harry”, “new” and “cologne”.
- “Bring that fall feeling in the shower” 37 chars · Sep 30
- “A NEW addition to our Cologne Collection…” 41 chars · Sep 29
- ““How often should I change my blade?”” 37 chars · Sep 28
- “Fall favorites, bundled for you” 31 chars · Sep 22
- “Skincare steps to do before hitting the pillow” 46 chars · Sep 20
What Harry's sends
Mostly Product Launches, at 56% of campaigns. Welcome, cart and order emails were set off by our own signup, so they do not count toward that.
The stack behind the sends
Harry's sends with Klaviyo and publishes a DMARC quarantine policy.
Sends with
Domain authentication
Mail failing authentication is sent to spam rather than delivered.
The median Harry's campaign carries 15 images.
Compare Harry's with Sol De Janeiro and WONDERSKIN
See how Sol De Janeiro and WONDERSKIN send, same industry and measured the same way. Or compare with every Beauty & Personal Care brand and the whole archive.
How this is measured
Every figure comes from real Harry's emails captured in Inbox Archive, not from a survey or a vendor report. Medians and the campaign mix appear once a brand has 12 campaigns archived, and the day and time charts once 12 of them are scheduled sends. “Typical brand” is the median across the 129 brands that clear the same bar, each counted once however much it sends; it uses the brand’s own industry once enough peers qualify. Campaign types are sorted automatically. Discounts are read from subject lines, and a copyable code counts only when one appears in the email, so offers applied at checkout are missed.