How HexClad does email marketing
E-commerce & Retail23 campaigns · hexclad.com · RSS
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HexClad sends about 2 campaigns a week, most often on Tuesday, Thursday and Saturday. Its median subject line runs 29 characters, and 52% carry an emoji.
An early read: 23 campaigns over 80 days, sent Jul 18 to Oct 7, 2026. Treat these as first signs; they firm up past 30 campaigns and six weeks of mail. Each figure is set against the typical E-commerce & Retail brand: the median of 24 E-commerce & Retail brands in the archive with at least 12 campaigns.
- Campaigns a week
- 2.0 38% less than typical (3.2)
- Median subject length
- 29chars About the same as typical (32 chars)
- Median words
- 63 57% less than typical (146)
- Discount in the subject
- 39% 19 points above typical (20%)
- Copyable promo code
- 0% About the same as typical (2%)
Latest HexClad emails
All 23 campaignsWhen HexClad sends
Tuesday, Thursday and Saturday are the busiest days, within two points or one email of each other (up to 22% of sends). No single hour stands out. Across 23 scheduled campaigns; welcome, cart and order emails are left out because they go out when a subscriber acts. Times are US Eastern.
Day of week
Show days as a tableHide the days table
| Day | Campaigns | Share |
|---|---|---|
| Monday | 2 | 9% |
| Tuesday | 5 | 22% |
| Wednesday | 3 | 13% |
| Thursday | 4 | 17% |
| Friday | 1 | 4% |
| Saturday | 5 | 22% |
| Sunday | 3 | 13% |
Hour of day (US Eastern)
Show hours as a tableHide the hours table
| Hour (US Eastern) | Campaigns | Share |
|---|---|---|
| 12am | 0 | 0% |
| 1am | 0 | 0% |
| 2am | 0 | 0% |
| 3am | 0 | 0% |
| 4am | 0 | 0% |
| 5am | 0 | 0% |
| 6am | 0 | 0% |
| 7am | 0 | 0% |
| 8am | 0 | 0% |
| 9am | 0 | 0% |
| 10am | 0 | 0% |
| 11am | 4 | 17% |
| 12pm | 4 | 17% |
| 1pm | 1 | 4% |
| 2pm | 5 | 22% |
| 3pm | 2 | 9% |
| 4pm | 4 | 17% |
| 5pm | 0 | 0% |
| 6pm | 2 | 9% |
| 7pm | 1 | 4% |
| 8pm | 0 | 0% |
| 9pm | 0 | 0% |
| 10pm | 0 | 0% |
| 11pm | 0 | 0% |
HexClad subject lines
The median runs 29 characters across 6 words, against 32 for the typical E-commerce & Retail brand. The words HexClad reaches for most: “sale”, “bakeware” and “new”.
- “Prime time for a kitchen upgrade” 32 chars · Oct 7
- “A sale PLUS free gifts?! 🎁” 26 chars · Oct 6
- “Better bundles, on sale now 🍳” 29 chars · Oct 4
- “Get Bakeware while it's hot 🍪” 29 chars · Sep 30
- “The last bakeware you'll buy” 28 chars · Sep 27
What HexClad sends
Mostly Promotions & Sales, at 65% of campaigns.
The stack behind the sends
HexClad sends with Klaviyo and publishes a DMARC quarantine policy.
Sends with
Domain authentication
Mail failing authentication is sent to spam rather than delivered.
SPF also authorizes Google Workspace and Mandrill to send as this domain, which usually means other tools sit alongside Klaviyo.
The median HexClad campaign carries 19 images.
Compare HexClad with Backcountry and Ridge
See how Backcountry and Ridge send, same industry and measured the same way. Or compare with every E-commerce & Retail brand and the whole archive.
How this is measured
Every figure comes from real HexClad emails captured in Inbox Archive, not from a survey or a vendor report. Medians and the campaign mix appear once a brand has 12 campaigns archived, and the day and time charts once 12 of them are scheduled sends. “Typical E-commerce & Retail brand” is the median across the 24 E-commerce & Retail brands that clear the same bar, each counted once however much it sends. Campaign types are sorted automatically. Discounts are read from subject lines, and a copyable code counts only when one appears in the email, so offers applied at checkout are missed.