How HOKA does email marketing
Fashion & ApparelHOKA is a running shoe company. It engineers shoes for comfort and speed in trail, hiking, and road running.
HOKA sends about 5 campaigns a week, spread across the week, most often around 7am US Eastern. Its median subject line runs 21 characters.
Measured from 63 campaigns sent Jul 10 to Oct 7, 2026. Each figure is set against the typical Fashion & Apparel brand: the median of 29 Fashion & Apparel brands in the archive with at least 12 campaigns.
- Campaigns a week
- 4.9 40% more than typical (3.5)
- Median subject length
- 21chars 28% less than typical (29 chars)
- Median words
- 145 13% less than typical (166)
- Discount in the subject
- 3% 7 points below typical (10%)
Latest HOKA emails
All 63 campaignsWhen HOKA sends
Sends are spread across the week: no day stands more than a couple of points above the rest. 7am is the most common hour (up to 68% of sends). Across 60 scheduled campaigns; welcome, cart and order emails are left out because they go out when a subscriber acts. Times are US Eastern.
Day of week
Show days as a tableHide the days table
| Day | Campaigns | Share |
|---|---|---|
| Monday | 8 | 13% |
| Tuesday | 7 | 12% |
| Wednesday | 7 | 12% |
| Thursday | 10 | 17% |
| Friday | 9 | 15% |
| Saturday | 10 | 17% |
| Sunday | 9 | 15% |
Hour of day (US Eastern)
Show hours as a tableHide the hours table
| Hour (US Eastern) | Campaigns | Share |
|---|---|---|
| 12am | 0 | 0% |
| 1am | 0 | 0% |
| 2am | 0 | 0% |
| 3am | 0 | 0% |
| 4am | 0 | 0% |
| 5am | 0 | 0% |
| 6am | 0 | 0% |
| 7am | 41 | 68% |
| 8am | 14 | 23% |
| 9am | 2 | 3% |
| 10am | 0 | 0% |
| 11am | 0 | 0% |
| 12pm | 2 | 3% |
| 1pm | 1 | 2% |
| 2pm | 0 | 0% |
| 3pm | 0 | 0% |
| 4pm | 0 | 0% |
| 5pm | 0 | 0% |
| 6pm | 0 | 0% |
| 7pm | 0 | 0% |
| 8pm | 0 | 0% |
| 9pm | 0 | 0% |
| 10pm | 0 | 0% |
| 11pm | 0 | 0% |
HOKA subject lines
The median runs 21 characters across 4 words, against 29 for the typical Fashion & Apparel brand. The words HOKA reaches for most: “new”, “meet” and “styles”.
- “Fresh Members-only colors” 25 chars · Oct 7
- “Arahi 9: Light, soft stability ” 32 chars · Oct 6
- “Black goes with everything” 26 chars · Oct 4
- “New colors: Bondi 7” 19 chars · Oct 2
- “Meet Arahi 9” 12 chars · Oct 1
What HOKA sends
Promotions & Sales is the campaign HOKA sends most, at 22%; no type is a majority. Welcome, cart and order emails were set off by our own signup, so they do not count toward that.
The stack behind the sends
HOKA sends with Cordial and publishes a DMARC reject policy.
Sends with
Domain authentication
Mail failing authentication is rejected outright, the strictest setting.
The median HOKA campaign carries 16 images.
Compare HOKA with 7 For All Mankind and Dick's Sporting Goods
See how 7 For All Mankind and Dick's Sporting Goods send, same industry and measured the same way. Or compare with every Fashion & Apparel brand and the whole archive.
How this is measured
Every figure comes from real HOKA emails captured in Inbox Archive, not from a survey or a vendor report. Medians and the campaign mix appear once a brand has 12 campaigns archived, and the day and time charts once 12 of them are scheduled sends. “Typical Fashion & Apparel brand” is the median across the 29 Fashion & Apparel brands that clear the same bar, each counted once however much it sends. Campaign types are sorted automatically. Discounts are read from subject lines, and a copyable code counts only when one appears in the email, so offers applied at checkout are missed.