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How HOKA does email marketing

Fashion & Apparel

27 campaigns · hoka.com · RSS

HOKA is a running shoe company. It engineers shoes for comfort and speed in trail, hiking, and road running.

HOKA sends about 4.3 campaigns a week, most often on Sat around 7am US Eastern. Its median subject line runs 19 characters.

Campaigns a week
4.3
Median subject
19 chars
Median words
165
Carry a promo code
0%

When HOKA sends

Across 24 scheduled campaigns. Welcome, cart and order emails are left out: they go out when a subscriber acts, not when HOKA chooses to send. Times are US Eastern.

Day of week

Hour of day (US Eastern)

12am6am12pm6pm11pm

What HOKA sends

Mostly Other (30% of campaigns).

The stack behind the sends

HOKA sends with Mailgun and publishes a DMARC reject policy.

Sends with

Mailgun

Domain authentication

DMARC: reject

Mail failing authentication is rejected outright, the strictest setting.

A typical HOKA campaign carries 165 words and 15 images.

How this is measured

Every figure comes from real HOKA emails captured in Inbox Archive, not from a survey or a vendor report. Compare against every brand we track, or browse HOKA campaigns.