How Leatherman does email marketing
E-commerce & Retail21 campaigns · leatherman.com · RSS
From our factory in Portland, Oregon, we are committed to bringing you the best multipurpose products to help you solve expected and unexpected problems in everyday life.
Leatherman sends about 2.8 campaigns a week, most often on Mon around 10am US Eastern. Its median subject line runs 22 characters, and 5% carry an emoji.
- Campaigns a week
- 2.8
- Median subject
- 22 chars
- Median words
- 179
- Carry a promo code
- 0%
When Leatherman sends
Across 19 scheduled campaigns. Welcome, cart and order emails are left out: they go out when a subscriber acts, not when Leatherman chooses to send. Times are US Eastern.
Day of week
Hour of day (US Eastern)
What Leatherman sends
Mostly Product Showcase (48% of campaigns).
The stack behind the sends
Leatherman sends with Mailgun and publishes a DMARC reject policy.
Sends with
Tracking & personalization
- Nifty Images Personalization
- 2 of 21
Domain authentication
Mail failing authentication is rejected outright, the strictest setting.
SPF also authorizes Mailgun to send as this domain, which usually means other tools sit alongside the main platform.
A typical Leatherman campaign carries 179 words and 9 images.
How this is measured
Every figure comes from real Leatherman emails captured in Inbox Archive, not from a survey or a vendor report. Compare against every brand we track, or browse Leatherman campaigns.