How Magic Spoon does email marketing
Food & Drink20 campaigns · magicspoon.com · RSS
Magic Spoon is high-protein, keto-friendly, gluten-free cereal with 0g of sugar. Available in Cocoa, Frosted, Blueberry, Peanut Butter and Cinnamon.
Magic Spoon sends about 3 campaigns a week, spread across the week, most often around 9pm US Eastern. Its median subject line runs 43 characters, and 65% carry an emoji.
An early read: 20 campaigns over 44 days, sent Aug 24 to Oct 8, 2026. Treat these as first signs; they firm up past 30 campaigns and six weeks of mail. Each figure is set against the typical Food & Drink brand: the median of 12 Food & Drink brands in the archive with at least 12 campaigns.
- Campaigns a week
- 3.1 About the same as typical (3.3)
- Median subject length
- 43chars 13% more than typical (38 chars)
- Median words
- 36 75% less than typical (145)
- Discount in the subject
- 10% 14 points below typical (24%)
- Copyable promo code
- 0% 3 points below typical (3%)
Latest Magic Spoon emails
All 20 campaignsWhen Magic Spoon sends
Sends are spread across the week: no day stands more than a couple of points above the rest. 9pm is the most common hour (up to 42% of sends). Across 19 scheduled campaigns; welcome, cart and order emails are left out because they go out when a subscriber acts. Times are US Eastern.
Day of week
Show days as a tableHide the days table
| Day | Campaigns | Share |
|---|---|---|
| Monday | 5 | 26% |
| Tuesday | 2 | 11% |
| Wednesday | 4 | 21% |
| Thursday | 4 | 21% |
| Friday | 0 | 0% |
| Saturday | 4 | 21% |
| Sunday | 0 | 0% |
Hour of day (US Eastern)
Show hours as a tableHide the hours table
| Hour (US Eastern) | Campaigns | Share |
|---|---|---|
| 12am | 0 | 0% |
| 1am | 0 | 0% |
| 2am | 0 | 0% |
| 3am | 0 | 0% |
| 4am | 0 | 0% |
| 5am | 0 | 0% |
| 6am | 0 | 0% |
| 7am | 0 | 0% |
| 8am | 0 | 0% |
| 9am | 0 | 0% |
| 10am | 0 | 0% |
| 11am | 5 | 26% |
| 12pm | 3 | 16% |
| 1pm | 0 | 0% |
| 2pm | 0 | 0% |
| 3pm | 3 | 16% |
| 4pm | 0 | 0% |
| 5pm | 0 | 0% |
| 6pm | 0 | 0% |
| 7pm | 0 | 0% |
| 8pm | 0 | 0% |
| 9pm | 8 | 42% |
| 10pm | 0 | 0% |
| 11pm | 0 | 0% |
Magic Spoon subject lines
The median runs 43 characters across 8 words, against 38 for the typical Food & Drink brand. The words Magic Spoon reaches for most: “cereal”, “protein” and “limited”.
- “We don't stop with cereal...” 28 chars · Oct 8
- “Add limited edition flavors to your bundle 📦” 44 chars · Oct 5
- “Limited Edition: Cookies & Cream + Strawberry Cheesecake” 56 chars · Oct 3
- “NEW: Two limited edition cereal flavors are here! 🍓🍪” 52 chars · Sep 29
- “Mix and match everything you love into one box 🛒” 48 chars · Sep 24
What Magic Spoon sends
Product Launches is the campaign Magic Spoon sends most, at 45%; no type is a majority. Welcome, cart and order emails were set off by our own signup, so they do not count toward that.
The stack behind the sends
Magic Spoon sends with Klaviyo and publishes a DMARC none policy.
Sends with
Domain authentication
Failures are monitored but still delivered, so the policy is not enforced yet.
SPF also authorizes Google Workspace and SendGrid to send as this domain, which usually means other tools sit alongside Klaviyo.
The median Magic Spoon campaign carries 15 images.
Compare Magic Spoon with Omaha Steaks and CookUnity
See how Omaha Steaks and CookUnity send, same industry and measured the same way. Or compare with every Food & Drink brand and the whole archive.
How this is measured
Every figure comes from real Magic Spoon emails captured in Inbox Archive, not from a survey or a vendor report. Medians and the campaign mix appear once a brand has 12 campaigns archived, and the day and time charts once 12 of them are scheduled sends. “Typical Food & Drink brand” is the median across the 12 Food & Drink brands that clear the same bar, each counted once however much it sends. Campaign types are sorted automatically. Discounts are read from subject lines, and a copyable code counts only when one appears in the email, so offers applied at checkout are missed.