How Momofoku does email marketing
Food & Drink19 campaigns · www.momofuku.com · RSS
Momofuku Restaurant Group
Momofoku sends about 3 campaigns a week, most often on Tuesday, Thursday and Sunday around 9pm US Eastern. Its median subject line runs 42 characters, and 21% carry an emoji.
An early read: 19 campaigns over 43 days, sent Aug 26 to Oct 9, 2026. Treat these as first signs; they firm up past 30 campaigns and six weeks of mail. Each figure is set against the typical Food & Drink brand: the median of 13 Food & Drink brands in the archive with at least 12 campaigns.
- Campaigns a week
- 3.0 About the same as typical (3.1)
- Median subject length
- 42chars 14% more than typical (37 chars)
- Median words
- 119 17% less than typical (144)
- Discount in the subject
- 11% 14 points below typical (25%)
Latest Momofoku emails
All 19 campaignsWhen Momofoku sends
Tuesday, Thursday and Sunday are the busiest days, within two points or one email of each other (up to 32% of sends). 9pm is the most common hour (up to 95% of sends). Across 19 scheduled campaigns; welcome, cart and order emails are left out because they go out when a subscriber acts. Times are US Eastern.
Day of week
Show days as a tableHide the days table
| Day | Campaigns | Share |
|---|---|---|
| Monday | 2 | 11% |
| Tuesday | 5 | 26% |
| Wednesday | 0 | 0% |
| Thursday | 6 | 32% |
| Friday | 1 | 5% |
| Saturday | 0 | 0% |
| Sunday | 5 | 26% |
Hour of day (US Eastern)
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| Hour (US Eastern) | Campaigns | Share |
|---|---|---|
| 12am | 0 | 0% |
| 1am | 0 | 0% |
| 2am | 0 | 0% |
| 3am | 0 | 0% |
| 4am | 0 | 0% |
| 5am | 0 | 0% |
| 6am | 0 | 0% |
| 7am | 0 | 0% |
| 8am | 0 | 0% |
| 9am | 0 | 0% |
| 10am | 0 | 0% |
| 11am | 0 | 0% |
| 12pm | 0 | 0% |
| 1pm | 1 | 5% |
| 2pm | 0 | 0% |
| 3pm | 0 | 0% |
| 4pm | 0 | 0% |
| 5pm | 0 | 0% |
| 6pm | 0 | 0% |
| 7pm | 0 | 0% |
| 8pm | 0 | 0% |
| 9pm | 18 | 95% |
| 10pm | 0 | 0% |
| 11pm | 0 | 0% |
Momofoku subject lines
The median runs 42 characters across 8 words, against 37 for the typical Food & Drink brand. The words Momofoku reaches for most: “sauces”, “chili” and “crunch”.
- “Meet the sauce built on your favorite noodle flavor.” 52 chars · Oct 8
- “Amazon Prime Big Deal Days: 30% off your first order!” 53 chars · Oct 6
- “Soup season starts now 🍜” 24 chars · Oct 4
- “Our sauces are officially in stores!” 36 chars · Oct 2
- “What is Momoyaki, exactly?” 26 chars · Sep 29
What Momofoku sends
Promotions & Sales is the campaign Momofoku sends most, at 32%; no type is a majority.
The stack behind the sends
Momofoku sends with Klaviyo and publishes a DMARC quarantine policy.
Sends with
Domain authentication
Mail failing authentication is sent to spam rather than delivered.
The median Momofoku campaign carries 5 images.
Compare Momofoku with Omaha Steaks and CookUnity
See how Omaha Steaks and CookUnity send, same industry and measured the same way. Or compare with every Food & Drink brand and the whole archive.
How this is measured
Every figure comes from real Momofoku emails captured in Inbox Archive, not from a survey or a vendor report. Medians and the campaign mix appear once a brand has 12 campaigns archived, and the day and time charts once 12 of them are scheduled sends. “Typical Food & Drink brand” is the median across the 13 Food & Drink brands that clear the same bar, each counted once however much it sends. Campaign types are sorted automatically. Discounts are read from subject lines, and a copyable code counts only when one appears in the email, so offers applied at checkout are missed.