How Monos does email marketing
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Monos sends about 2.4 campaigns a week, most often on Tuesday and Sunday around 8am US Eastern. Its median subject line runs 30 characters.
An early read: 29 campaigns over 84 days, sent Jul 14 to Oct 7, 2026. Treat these as first signs; they firm up past 30 campaigns and six weeks of mail. Each figure is set against the typical brand: the median of 129 brands in the archive with at least 12 campaigns.
- Campaigns a week
- 2.4 33% less than typical (3.6)
- Median subject length
- 30chars About the same as typical (32 chars)
- Median words
- 142 19% less than typical (175)
- Discount in the subject
- 14% About the same as typical (14%)
- Copyable promo code
- 14% 14 points above typical (0%)
Latest Monos emails
All 29 campaignsWhen Monos sends
Tuesday and Sunday are the busiest days, within two points or one email of each other (up to 22% of sends). 8am is the most common hour (up to 33% of sends). Across 27 scheduled campaigns; welcome, cart and order emails are left out because they go out when a subscriber acts. Times are US Eastern.
Day of week
Show days as a tableHide the days table
| Day | Campaigns | Share |
|---|---|---|
| Monday | 2 | 7% |
| Tuesday | 6 | 22% |
| Wednesday | 3 | 11% |
| Thursday | 3 | 11% |
| Friday | 3 | 11% |
| Saturday | 4 | 15% |
| Sunday | 6 | 22% |
Hour of day (US Eastern)
Show hours as a tableHide the hours table
| Hour (US Eastern) | Campaigns | Share |
|---|---|---|
| 12am | 0 | 0% |
| 1am | 0 | 0% |
| 2am | 0 | 0% |
| 3am | 0 | 0% |
| 4am | 0 | 0% |
| 5am | 0 | 0% |
| 6am | 0 | 0% |
| 7am | 1 | 4% |
| 8am | 9 | 33% |
| 9am | 3 | 11% |
| 10am | 1 | 4% |
| 11am | 2 | 7% |
| 12pm | 0 | 0% |
| 1pm | 0 | 0% |
| 2pm | 0 | 0% |
| 3pm | 0 | 0% |
| 4pm | 0 | 0% |
| 5pm | 1 | 4% |
| 6pm | 6 | 22% |
| 7pm | 3 | 11% |
| 8pm | 0 | 0% |
| 9pm | 0 | 0% |
| 10pm | 0 | 0% |
| 11pm | 1 | 4% |
Monos subject lines
The median runs 30 characters across 5 words, against 32 for the typical brand. The words Monos reaches for most: “new”, “arrival” and “field”.
- “Win a one-of-one Heritage Mercedes-Benz G-Class” 48 chars · Oct 7
- “Meet the Field Backpacks” 24 chars · Sep 22
- “Meet the Field Tote” 19 chars · Sep 19
- “NEW ARRIVAL – Field Collection” 30 chars · Sep 15
- “NEW ARRIVAL – The Passport Cover” 32 chars · Sep 9
What Monos sends
Product Launches is the campaign Monos sends most, at 34%; no type is a majority. Welcome, cart and order emails were set off by our own signup, so they do not count toward that.
The stack behind the sends
Monos sends with Klaviyo and publishes a DMARC none policy.
Sends with
Domain authentication
Failures are monitored but still delivered, so the policy is not enforced yet.
SPF also authorizes Google Workspace to send as this domain, which usually means other tools sit alongside Klaviyo.
The median Monos campaign carries 19 images.
Compare Monos with Away and HEST
See how Away and HEST send, same industry and measured the same way. Or compare with every Travel & Hospitality brand and the whole archive.
How this is measured
Every figure comes from real Monos emails captured in Inbox Archive, not from a survey or a vendor report. Medians and the campaign mix appear once a brand has 12 campaigns archived, and the day and time charts once 12 of them are scheduled sends. “Typical brand” is the median across the 129 brands that clear the same bar, each counted once however much it sends; it uses the brand’s own industry once enough peers qualify. Campaign types are sorted automatically. Discounts are read from subject lines, and a copyable code counts only when one appears in the email, so offers applied at checkout are missed.