How MUJI does email marketing
E-commerce & Retail12 campaigns · www.muji.us · RSS
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MUJI has not been archived long enough to judge how often it sends. Its median subject line runs 26 characters, and 75% carry an emoji.
- Median subject
- 26 chars
- Median words
- 370
- Carry a promo code
- 50%
What MUJI sends
Mostly Promotions & Sales (58% of campaigns).
The stack behind the sends
MUJI sends with Klaviyo and publishes a DMARC none policy.
Sends with
Domain authentication
Failures are monitored but still delivered, so the policy is not enforced yet.
A typical MUJI campaign carries 370 words and 18 images.
How this is measured
Every figure comes from real MUJI emails captured in Inbox Archive, not from a survey or a vendor report. Day and time charts appear once a brand has enough scheduled campaigns archived to plot them honestly. Compare against every brand we track, or browse MUJI campaigns.