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How MUJI does email marketing

E-commerce & Retail

12 campaigns · www.muji.us · RSS

The official site for MUJI USA, Ltd. Shop for home décor, furniture, clothing, and more! Receive 10% off your first order when you sign up for our newsletter.

MUJI has not been archived long enough to judge how often it sends. Its median subject line runs 26 characters, and 75% carry an emoji.

Median subject
26 chars
Median words
370
Carry a promo code
50%

What MUJI sends

Mostly Promotions & Sales (58% of campaigns).

The stack behind the sends

MUJI sends with Klaviyo and publishes a DMARC none policy.

Sends with

Klaviyo

Domain authentication

DMARC: none

Failures are monitored but still delivered, so the policy is not enforced yet.

A typical MUJI campaign carries 370 words and 18 images.

How this is measured

Every figure comes from real MUJI emails captured in Inbox Archive, not from a survey or a vendor report. Day and time charts appear once a brand has enough scheduled campaigns archived to plot them honestly. Compare against every brand we track, or browse MUJI campaigns.