How MUJI does email marketing
E-commerce & Retail22 campaigns · www.muji.us · RSS
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MUJI sends about 5.9 campaigns a week, most often on Sun around 1pm US Eastern. Its median subject line runs 31 characters, and 68% carry an emoji.
- Campaigns a week
- 5.9
- Median subject
- 31 chars
- Median words
- 380
- Carry a promo code
- 27%
When MUJI sends
Across 18 scheduled campaigns. Welcome, cart and order emails are left out: they go out when a subscriber acts, not when MUJI chooses to send. Times are US Eastern.
Day of week
Hour of day (US Eastern)
What MUJI sends
Mostly Promotions & Sales (68% of campaigns).
The stack behind the sends
MUJI sends with Klaviyo and publishes a DMARC none policy.
Sends with
Domain authentication
Failures are monitored but still delivered, so the policy is not enforced yet.
A typical MUJI campaign carries 380 words and 18 images.
How this is measured
Every figure comes from real MUJI emails captured in Inbox Archive, not from a survey or a vendor report. Compare against every brand we track, or browse MUJI campaigns.