How Number Artist does email marketing
E-commerce & Retail43 campaigns · numberartist.com · RSS
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Number Artist sends about 6 campaigns a week, most often on Monday around 9am US Eastern. Its median subject line runs 30 characters, and 9% carry an emoji.
Measured from 43 campaigns sent Sep 13 to Oct 30, 2026. Each figure is set against the typical E-commerce & Retail brand: the median of 31 E-commerce & Retail brands in the archive with at least 12 campaigns.
- Campaigns a week
- 6.4 73% more than typical (3.7)
- Median subject length
- 30chars About the same as typical (32 chars)
- Median words
- 57 61% less than typical (147)
- Discount in the subject
- 16% 3 points below typical (19%)
Latest Number Artist emails
All 43 campaignsWhen Number Artist sends
Monday is the busiest day (up to 19% of sends). 9am is the most common hour (up to 64% of sends). Across 42 scheduled campaigns; welcome, cart and order emails are left out because they go out when a subscriber acts. Times are US Eastern.
Day of week
Show days as a tableHide the days table
| Day | Campaigns | Share |
|---|---|---|
| Monday | 8 | 19% |
| Tuesday | 6 | 14% |
| Wednesday | 6 | 14% |
| Thursday | 6 | 14% |
| Friday | 6 | 14% |
| Saturday | 5 | 12% |
| Sunday | 5 | 12% |
Hour of day (US Eastern)
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| Hour (US Eastern) | Campaigns | Share |
|---|---|---|
| 12am | 0 | 0% |
| 1am | 0 | 0% |
| 2am | 0 | 0% |
| 3am | 0 | 0% |
| 4am | 0 | 0% |
| 5am | 0 | 0% |
| 6am | 0 | 0% |
| 7am | 0 | 0% |
| 8am | 0 | 0% |
| 9am | 27 | 64% |
| 10am | 5 | 12% |
| 11am | 2 | 5% |
| 12pm | 6 | 14% |
| 1pm | 1 | 2% |
| 2pm | 1 | 2% |
| 3pm | 0 | 0% |
| 4pm | 0 | 0% |
| 5pm | 0 | 0% |
| 6pm | 0 | 0% |
| 7pm | 0 | 0% |
| 8pm | 0 | 0% |
| 9pm | 0 | 0% |
| 10pm | 0 | 0% |
| 11pm | 0 | 0% |
Number Artist subject lines
The median runs 30 characters across 5 words, against 32 for the typical E-commerce & Retail brand. The words Number Artist reaches for most: “halloween”, “kit” and “sale”.
- “One Day Left” 12 chars · Oct 30
- “Your Last Weekend to Save” 25 chars · Oct 29
- “A Few Days Left” 15 chars · Oct 28
- “The Halloween Sale Is Still Going” 33 chars · Oct 26
- “Pick Your Halloween Kit (Now on Sale)” 37 chars · Oct 25
What Number Artist sends
Holiday & Seasonal is the campaign Number Artist sends most, at 37%; no type is a majority. Welcome, cart and order emails were set off by our own signup, so they do not count toward that.
The stack behind the sends
Number Artist sends with Klaviyo and publishes a DMARC quarantine policy.
Sends with
Domain authentication
Mail failing authentication is sent to spam rather than delivered.
SPF also authorizes Google Workspace to send as this domain, which usually means other tools sit alongside Klaviyo.
The median Number Artist campaign carries 12 images.
Compare Number Artist with Backcountry and Ridge
See how Backcountry and Ridge send, same industry and measured the same way. Or compare with every E-commerce & Retail brand and the whole archive.
How this is measured
Every figure comes from real Number Artist emails captured in Inbox Archive, not from a survey or a vendor report. Medians and the campaign mix appear once a brand has 12 campaigns archived, and the day and time charts once 12 of them are scheduled sends. “Typical E-commerce & Retail brand” is the median across the 31 E-commerce & Retail brands that clear the same bar, each counted once however much it sends. Campaign types are sorted automatically. Discounts are read from subject lines, and a copyable code counts only when one appears in the email, so offers applied at checkout are missed.