How Ooni does email marketing
E-commerce & RetailDiscover the next generation of pizza ovens with Ooni — outdoor wood-fired and gas ovens, and an electric indoor oven designed for perfect results every time.
Ooni sends about 1.2 campaigns a week, most often on Tuesday, Thursday and Friday. Its median subject line runs 37 characters, and 29% carry an emoji.
An early read: 14 campaigns over 79 days, sent Jul 14 to Oct 1, 2026. Treat these as first signs; they firm up past 30 campaigns and six weeks of mail. Each figure is set against the typical E-commerce & Retail brand: the median of 24 E-commerce & Retail brands in the archive with at least 12 campaigns.
- Campaigns a week
- 1.2 63% less than typical (3.2)
- Median subject length
- 37chars 16% more than typical (32 chars)
- Median words
- 388 2.7 times typical (146)
- Discount in the subject
- 14% 6 points below typical (20%)
- Copyable promo code
- 0% About the same as typical (2%)
Latest Ooni emails
All 14 campaignsWhen Ooni sends
Tuesday, Thursday and Friday are the busiest days, within two points or one email of each other (up to 31% of sends). No single hour stands out. Across 13 scheduled campaigns; welcome, cart and order emails are left out because they go out when a subscriber acts. Times are US Eastern.
Day of week
Show days as a tableHide the days table
| Day | Campaigns | Share |
|---|---|---|
| Monday | 1 | 8% |
| Tuesday | 3 | 23% |
| Wednesday | 2 | 15% |
| Thursday | 3 | 23% |
| Friday | 4 | 31% |
| Saturday | 0 | 0% |
| Sunday | 0 | 0% |
Hour of day (US Eastern)
Show hours as a tableHide the hours table
| Hour (US Eastern) | Campaigns | Share |
|---|---|---|
| 12am | 0 | 0% |
| 1am | 0 | 0% |
| 2am | 0 | 0% |
| 3am | 0 | 0% |
| 4am | 2 | 15% |
| 5am | 0 | 0% |
| 6am | 0 | 0% |
| 7am | 0 | 0% |
| 8am | 0 | 0% |
| 9am | 2 | 15% |
| 10am | 0 | 0% |
| 11am | 0 | 0% |
| 12pm | 0 | 0% |
| 1pm | 1 | 8% |
| 2pm | 2 | 15% |
| 3pm | 1 | 8% |
| 4pm | 0 | 0% |
| 5pm | 0 | 0% |
| 6pm | 2 | 15% |
| 7pm | 0 | 0% |
| 8pm | 1 | 8% |
| 9pm | 0 | 0% |
| 10pm | 0 | 0% |
| 11pm | 2 | 15% |
Ooni subject lines
The median runs 37 characters across 7 words, against 32 for the typical E-commerce & Retail brand. The words Ooni reaches for most: “pizza”, “halo” and “core”.
- “Upgrade your parking lot menu 🍔” 31 chars · Oct 1
- “Can an amateur make a 5 star pizza? ⭐” 37 chars · Sep 29
- “Make staying in taste like dining out” 37 chars · Sep 23
- “▶️ Margherita Pizza Done 4 Ways” 32 chars · Sep 15
- “Authentic Munich Oktoberfest, straight from your Ooni” 53 chars · Sep 10
What Ooni sends
Promotions & Sales is the campaign Ooni sends most, at 36%; no type is a majority. Welcome, cart and order emails were set off by our own signup, so they do not count toward that.
The stack behind the sends
Ooni sends with Iterable and publishes a DMARC none policy.
Sends with
Iterable
Domain authentication
Failures are monitored but still delivered, so the policy is not enforced yet.
The median Ooni campaign carries 9 images.
Compare Ooni with Backcountry and Ridge
See how Backcountry and Ridge send, same industry and measured the same way. Or compare with every E-commerce & Retail brand and the whole archive.
How this is measured
Every figure comes from real Ooni emails captured in Inbox Archive, not from a survey or a vendor report. Medians and the campaign mix appear once a brand has 12 campaigns archived, and the day and time charts once 12 of them are scheduled sends. “Typical E-commerce & Retail brand” is the median across the 24 E-commerce & Retail brands that clear the same bar, each counted once however much it sends. Campaign types are sorted automatically. Discounts are read from subject lines, and a copyable code counts only when one appears in the email, so offers applied at checkout are missed.