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How Ooni does email marketing

E-commerce & Retail

6 campaigns · ooni.com · RSS

Discover the next generation of pizza ovens with Ooni — outdoor wood-fired and gas ovens, and an electric indoor oven designed for perfect results every time.

Ooni sends about 1.1 campaigns a week. Its median subject line runs 36 characters, and 33% carry an emoji.

Campaigns a week
1.1
Median subject
36 chars
Median words
375
Carry a promo code
0%

What Ooni sends

Mostly Other (50% of campaigns).

Other 50% · 3
Newsletters 17% · 1

The stack behind the sends

Ooni sends with Iterable and publishes a DMARC none policy.

Sends with

Iterable

Domain authentication

DMARC: none

Failures are monitored but still delivered, so the policy is not enforced yet.

A typical Ooni campaign carries 375 words and 10 images.

How this is measured

Every figure comes from real Ooni emails captured in Inbox Archive, not from a survey or a vendor report. Day and time charts appear once a brand has enough scheduled campaigns archived to plot them honestly. Compare against every brand we track, or browse Ooni campaigns.