How Quince does email marketing
E-commerce & Retail32 campaigns · quince.com · RSS
Quince brings luxury products like Mongolian Cashmere, Italian Leather, Turkish Cotton and Washable Silk to everyone at radically low prices. Shop premium essentials with no middleman.
Quince sends about 8 campaigns a week, most often on Monday and Saturday around 2pm US Eastern. Its median subject line runs 25 characters.
An early read: 32 campaigns over 29 days, sent Sep 13 to Oct 13, 2026. Treat these as first signs; they firm up past 30 campaigns and six weeks of mail. Each figure is set against the typical E-commerce & Retail brand: the median of 31 E-commerce & Retail brands in the archive with at least 12 campaigns.
- Campaigns a week
- 7.5 2 times typical (3.7)
- Median subject length
- 25chars 22% less than typical (32 chars)
- Median words
- 315 2.1 times typical (147)
- Discount in the subject
- 19% About the same as typical (19%)
Latest Quince emails
All 32 campaignsWhen Quince sends
Monday and Saturday are the busiest days, within two points or one email of each other (up to 21% of sends). 2pm is the most common hour (up to 31% of sends). Across 29 scheduled campaigns; welcome, cart and order emails are left out because they go out when a subscriber acts. Times are US Eastern.
Day of week
Show days as a tableHide the days table
| Day | Campaigns | Share |
|---|---|---|
| Monday | 6 | 21% |
| Tuesday | 3 | 10% |
| Wednesday | 3 | 10% |
| Thursday | 3 | 10% |
| Friday | 4 | 14% |
| Saturday | 6 | 21% |
| Sunday | 4 | 14% |
Hour of day (US Eastern)
Show hours as a tableHide the hours table
| Hour (US Eastern) | Campaigns | Share |
|---|---|---|
| 12am | 0 | 0% |
| 1am | 0 | 0% |
| 2am | 0 | 0% |
| 3am | 0 | 0% |
| 4am | 0 | 0% |
| 5am | 0 | 0% |
| 6am | 1 | 3% |
| 7am | 3 | 10% |
| 8am | 3 | 10% |
| 9am | 0 | 0% |
| 10am | 2 | 7% |
| 11am | 1 | 3% |
| 12pm | 0 | 0% |
| 1pm | 3 | 10% |
| 2pm | 9 | 31% |
| 3pm | 0 | 0% |
| 4pm | 1 | 3% |
| 5pm | 1 | 3% |
| 6pm | 1 | 3% |
| 7pm | 0 | 0% |
| 8pm | 2 | 7% |
| 9pm | 1 | 3% |
| 10pm | 0 | 0% |
| 11pm | 1 | 3% |
Quince subject lines
The median runs 25 characters across 5 words, against 32 for the typical E-commerce & Retail brand. The words Quince reaches for most: “new”, “fall” and “off”.
- “We have extended your offer of $40 off” 38 chars · Oct 13
- “You said you wanted cotton-cashmere in every color…” 51 chars · Oct 12
- “The sellouts are back” 21 chars · Oct 11
- “new new new” 11 chars · Oct 10
- “Reintroducing the $50 cashmere crew” 35 chars · Oct 9
What Quince sends
Product Launches is the campaign Quince sends most, at 22%; no type is a majority. Welcome, cart and order emails were set off by our own signup, so they do not count toward that.
The stack behind the sends
Quince sends with Iterable and publishes a DMARC quarantine policy.
Sends with
Iterable
Domain authentication
Mail failing authentication is sent to spam rather than delivered.
SPF also authorizes Amazon SES to send as this domain, which usually means other tools sit alongside Iterable.
The median Quince campaign carries 49 images.
Compare Quince with Backcountry and Ridge
See how Backcountry and Ridge send, same industry and measured the same way. Or compare with every E-commerce & Retail brand and the whole archive.
How this is measured
Every figure comes from real Quince emails captured in Inbox Archive, not from a survey or a vendor report. Medians and the campaign mix appear once a brand has 12 campaigns archived, and the day and time charts once 12 of them are scheduled sends. “Typical E-commerce & Retail brand” is the median across the 31 E-commerce & Retail brands that clear the same bar, each counted once however much it sends. Campaign types are sorted automatically. Discounts are read from subject lines, and a copyable code counts only when one appears in the email, so offers applied at checkout are missed.