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Rare Beauty emails so far

1 campaign · rarebeauty.com · RSS

Rare Beauty is makeup made to feel good in, without hiding what makes you unique. Shop airy, breathable formulas that are easy to apply, blend and build.

1 Rare Beauty campaign archived so far, sent Oct 3, 2026. Send times, frequency and subject-line patterns appear once 12 are in, so nothing here is a guess.

Latest Rare Beauty emails

Rare Beauty Attentive

Welcome to Rare Beauty by Selena Gomez

The stack behind the sends

Rare Beauty sends with Attentive and publishes a DMARC quarantine policy.

Sends with

Attentive

Domain authentication

DMARC: quarantine

Mail failing authentication is sent to spam rather than delivered.

SPF also authorizes Google Workspace and Microsoft 365 to send as this domain, which usually means other tools sit alongside Attentive.

Compare Rare Beauty with its peers

Or compare with every brand in the archive.

How this is measured

Every figure comes from real Rare Beauty emails captured in Inbox Archive, not from a survey or a vendor report. Medians and the campaign mix appear once a brand has 12 campaigns archived, and the day and time charts once 12 of them are scheduled sends. Campaign types are sorted automatically. Discounts are read from subject lines, and a copyable code counts only when one appears in the email, so offers applied at checkout are missed.