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Ray-Ban newsletter and email examples

Fashion & Apparel

65 campaigns · www.ray-ban.com · RSS

Eyewear brand founded in 1936, known for the Aviator and Wayfarer, making sunglasses and optical frames and, more recently, smart glasses.

58 Ray-Ban emails in the 12 weeks to Nov 11, by the day each landed and the time it was sent (ET).
  • Sends about 5 times a week, 25% more often than the typical Fashion & Apparel brand.
  • Any day of the week, most often around 9am ET, counting scheduled sends only.
  • Sent with Oracle Responsys, read from the message headers.
  • 2 promo codes found in its emails, 3% of campaigns.
  • 43% of subject lines mention a discount, against 13% for the typical Fashion & Apparel brand.

Every email here was captured from a real subscription, starting August 2026. Full report

Unveil the Ray-Ban | Marvel Collection

These styles are now on sale

New colors. Your Remix. 

Don’t Miss 40% off Prescription Lenses with any Frames

Meet Ray-Ban Meta (Gen 3) Wayfarer

A new way to stay in touch

Meet Ray-Ban Meta Audio

40% Prescription Lenses When You Buy any Frames

Meet Ray-Ban Meta (Gen 3) Aviator

These styles are now on sale

New Collection: Rimless Designs

October Deals end tonight

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