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Ray-Ban newsletter and email examples

Fashion & Apparel

65 campaigns · www.ray-ban.com · RSS

Eyewear brand founded in 1936, known for the Aviator and Wayfarer, making sunglasses and optical frames and, more recently, smart glasses.

58 Ray-Ban emails in the 12 weeks to Nov 11, by the day each landed and the time it was sent (ET).
  • Sends about 5 times a week, 25% more often than the typical Fashion & Apparel brand.
  • Any day of the week, most often around 9am ET, counting scheduled sends only.
  • Sent with Oracle Responsys, read from the message headers.
  • 2 promo codes found in its emails, 3% of campaigns.
  • 43% of subject lines mention a discount, against 13% for the typical Fashion & Apparel brand.

Every email here was captured from a real subscription, starting August 2026. Full report

Up to 50% off Sunglasses

These styles are now on sale

Ray-Ban Meta (Gen 3) | New Seasonal Colors

Explore Our New Icons

50% off Prescription Lenses with Any Frame

These styles are now on sale

Pre-Order Now | Ray-Ban Meta Audio Glasses

Meet Ray-Ban Meta (Gen 3)

Introducing The Aviator Limited Edition

These styles are now on sale

Khal: Now Customizable

New In: CTX Collection

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