How Shokz does email marketing
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Shokz sends about 2 campaigns a week, most often on Thursday around 10am US Eastern. Its median subject line runs 51 characters, and 24% carry an emoji.
An early read: 25 campaigns over 85 days, sent Jul 14 to Oct 7, 2026. Treat these as first signs; they firm up past 30 campaigns and six weeks of mail. Each figure is set against the typical E-commerce & Retail brand: the median of 24 E-commerce & Retail brands in the archive with at least 12 campaigns.
- Campaigns a week
- 2.0 38% less than typical (3.2)
- Median subject length
- 51chars 59% more than typical (32 chars)
- Median words
- 15 90% less than typical (146)
- Discount in the subject
- 36% 16 points above typical (20%)
- Copyable promo code
- 4% About the same as typical (2%)
Latest Shokz emails
All 25 campaignsWhen Shokz sends
Thursday is the busiest day (up to 29% of sends). 10am is the most common hour (up to 46% of sends). Across 24 scheduled campaigns; welcome, cart and order emails are left out because they go out when a subscriber acts. Times are US Eastern.
Day of week
Show days as a tableHide the days table
| Day | Campaigns | Share |
|---|---|---|
| Monday | 3 | 13% |
| Tuesday | 4 | 17% |
| Wednesday | 5 | 21% |
| Thursday | 7 | 29% |
| Friday | 1 | 4% |
| Saturday | 2 | 8% |
| Sunday | 2 | 8% |
Hour of day (US Eastern)
Show hours as a tableHide the hours table
| Hour (US Eastern) | Campaigns | Share |
|---|---|---|
| 12am | 0 | 0% |
| 1am | 0 | 0% |
| 2am | 0 | 0% |
| 3am | 0 | 0% |
| 4am | 0 | 0% |
| 5am | 0 | 0% |
| 6am | 0 | 0% |
| 7am | 0 | 0% |
| 8am | 3 | 13% |
| 9am | 0 | 0% |
| 10am | 11 | 46% |
| 11am | 0 | 0% |
| 12pm | 0 | 0% |
| 1pm | 0 | 0% |
| 2pm | 0 | 0% |
| 3pm | 0 | 0% |
| 4pm | 1 | 4% |
| 5pm | 0 | 0% |
| 6pm | 0 | 0% |
| 7pm | 0 | 0% |
| 8pm | 2 | 8% |
| 9pm | 1 | 4% |
| 10pm | 6 | 25% |
| 11pm | 0 | 0% |
Shokz subject lines
The median runs 51 characters across 10 words, against 32 for the typical E-commerce & Retail brand. The words Shokz reaches for most: “off”, “deals” and “win”.
- “Extra $5 off for the final 24 hours” 35 chars · Oct 7
- “Save up to 40% with Fall Prime Day deals” 40 chars · Oct 6
- “⏰Last chance to spin and win flagship headphones before the deals drop!” 71 chars · Oct 4
- “Still time to spin and win flagship headphones before the deals drop” 68 chars · Oct 1
- “🎧Spin for the chance to win flagship headphones before Prime Deals go live” 74 chars · Sep 28
What Shokz sends
Mostly Promotions & Sales, at 60% of campaigns. Welcome, cart and order emails were set off by our own signup, so they do not count toward that.
The stack behind the sends
Shokz sends with Klaviyo and publishes a DMARC quarantine policy.
Sends with
Domain authentication
Mail failing authentication is sent to spam rather than delivered.
SPF also authorizes Google Workspace and Salesforce to send as this domain, which usually means other tools sit alongside Klaviyo.
The median Shokz campaign carries 21 images.
Compare Shokz with Backcountry and Ridge
See how Backcountry and Ridge send, same industry and measured the same way. Or compare with every E-commerce & Retail brand and the whole archive.
How this is measured
Every figure comes from real Shokz emails captured in Inbox Archive, not from a survey or a vendor report. Medians and the campaign mix appear once a brand has 12 campaigns archived, and the day and time charts once 12 of them are scheduled sends. “Typical E-commerce & Retail brand” is the median across the 24 E-commerce & Retail brands that clear the same bar, each counted once however much it sends. Campaign types are sorted automatically. Discounts are read from subject lines, and a copyable code counts only when one appears in the email, so offers applied at checkout are missed.