How Skullcandy does email marketing
E-commerce & Retail26 campaigns · www.skullcandy.com · RSS
We Are Skullcandy. We don't want you to just listen to music, we want you to feel it. Shop our selection of headphones, earbuds, gaming headsets, speakers, and accessories.
Skullcandy sends about 2.7 campaigns a week, most often on Friday around 7pm US Eastern. Its median subject line runs 31 characters, and 8% carry an emoji.
An early read: 26 campaigns over 66 days, sent Jul 14 to Sep 18, 2026. Treat these as first signs; they firm up past 30 campaigns and six weeks of mail. Each figure is set against the typical E-commerce & Retail brand: the median of 24 E-commerce & Retail brands in the archive with at least 12 campaigns.
- Campaigns a week
- 2.7 16% less than typical (3.2)
- Median subject length
- 31chars About the same as typical (32 chars)
- Median words
- 145 About the same as typical (146)
- Discount in the subject
- 19% About the same as typical (20%)
- Copyable promo code
- 8% 6 points above typical (2%)
Latest Skullcandy emails
All 26 campaignsWhen Skullcandy sends
Friday is the busiest day (up to 35% of sends). 7pm is the most common hour (up to 91% of sends). Across 23 scheduled campaigns; welcome, cart and order emails are left out because they go out when a subscriber acts. Times are US Eastern.
Day of week
Show days as a tableHide the days table
| Day | Campaigns | Share |
|---|---|---|
| Monday | 5 | 22% |
| Tuesday | 2 | 9% |
| Wednesday | 5 | 22% |
| Thursday | 1 | 4% |
| Friday | 8 | 35% |
| Saturday | 2 | 9% |
| Sunday | 0 | 0% |
Hour of day (US Eastern)
Show hours as a tableHide the hours table
| Hour (US Eastern) | Campaigns | Share |
|---|---|---|
| 12am | 0 | 0% |
| 1am | 0 | 0% |
| 2am | 0 | 0% |
| 3am | 0 | 0% |
| 4am | 0 | 0% |
| 5am | 0 | 0% |
| 6am | 0 | 0% |
| 7am | 0 | 0% |
| 8am | 0 | 0% |
| 9am | 0 | 0% |
| 10am | 0 | 0% |
| 11am | 0 | 0% |
| 12pm | 0 | 0% |
| 1pm | 0 | 0% |
| 2pm | 1 | 4% |
| 3pm | 0 | 0% |
| 4pm | 0 | 0% |
| 5pm | 0 | 0% |
| 6pm | 1 | 4% |
| 7pm | 21 | 91% |
| 8pm | 0 | 0% |
| 9pm | 0 | 0% |
| 10pm | 0 | 0% |
| 11pm | 0 | 0% |
Skullcandy subject lines
The median runs 31 characters across 6 words, against 32 for the typical E-commerce & Retail brand. The words Skullcandy reaches for most: “new”, “crusher” and “bass”.
- “Save $70 on Crusher 720: bass shouldn't cost a fortune.” 55 chars · Sep 18
- “Feel the bass. Keep the $80.” 28 chars · Sep 10
- “Labor Day Sale: Save Up to $80 on New Arrivals!” 47 chars · Sep 7
- “Don't miss it twice: Jae Tips returns soon” 42 chars · Sep 5
- “The Party Just Got Bigger.” 26 chars · Aug 31
What Skullcandy sends
Promotions & Sales is the campaign Skullcandy sends most, at 38%; no type is a majority. Welcome, cart and order emails were set off by our own signup, so they do not count toward that.
The stack behind the sends
Skullcandy sends with Klaviyo and publishes a DMARC quarantine policy.
Sends with
Domain authentication
Mail failing authentication is sent to spam rather than delivered.
SPF also authorizes Mimecast and Microsoft 365 to send as this domain, which usually means other tools sit alongside Klaviyo.
The median Skullcandy campaign carries 11 images.
Compare Skullcandy with Backcountry and Ridge
See how Backcountry and Ridge send, same industry and measured the same way. Or compare with every E-commerce & Retail brand and the whole archive.
How this is measured
Every figure comes from real Skullcandy emails captured in Inbox Archive, not from a survey or a vendor report. Medians and the campaign mix appear once a brand has 12 campaigns archived, and the day and time charts once 12 of them are scheduled sends. “Typical E-commerce & Retail brand” is the median across the 24 E-commerce & Retail brands that clear the same bar, each counted once however much it sends. Campaign types are sorted automatically. Discounts are read from subject lines, and a copyable code counts only when one appears in the email, so offers applied at checkout are missed.