How Skullcandy does email marketing
E-commerce & Retail20 campaigns · www.skullcandy.com · RSS
We Are Skullcandy. We don't want you to just listen to music, we want you to feel it. Shop our selection of headphones, earbuds, gaming headsets, speakers, and accessories.
Skullcandy sends about 3.6 campaigns a week, most often on Fri around 7pm US Eastern. Its median subject line runs 31 characters, and 10% carry an emoji.
- Campaigns a week
- 3.6
- Median subject
- 31 chars
- Median words
- 159
- Carry a promo code
- 10%
When Skullcandy sends
Across 17 scheduled campaigns. Welcome, cart and order emails are left out: they go out when a subscriber acts, not when Skullcandy chooses to send. Times are US Eastern.
Day of week
Hour of day (US Eastern)
What Skullcandy sends
Mostly Promotions & Sales (35% of campaigns).
The stack behind the sends
Skullcandy sends with Klaviyo and publishes a DMARC quarantine policy.
Sends with
Domain authentication
Mail failing authentication is sent to spam rather than delivered.
SPF also authorizes Mimecast, Microsoft 365 to send as this domain, which usually means other tools sit alongside the main platform.
A typical Skullcandy campaign carries 159 words and 11 images.
How this is measured
Every figure comes from real Skullcandy emails captured in Inbox Archive, not from a survey or a vendor report. Compare against every brand we track, or browse Skullcandy campaigns.