How Target does email marketing
E-commerce & Retail29 campaigns · www.target.com · RSS
Target is a general merchandise retailer. It sells home decor, school supplies, and bedding.
Target sends about 4.8 campaigns a week, most often on Sun around 2pm US Eastern. Its median subject line runs 36 characters, and 34% carry an emoji.
- Campaigns a week
- 4.8
- Median subject
- 36 chars
- Median words
- 885
- Carry a promo code
- 0%
When Target sends
Across 29 scheduled campaigns. Welcome, cart and order emails are left out: they go out when a subscriber acts, not when Target chooses to send. Times are US Eastern.
Day of week
Hour of day (US Eastern)
What Target sends
Mostly Promotions & Sales (66% of campaigns).
The stack behind the sends
Target sends with Salesforce Marketing Cloud and publishes a DMARC reject policy.
Sends with
Domain authentication
Mail failing authentication is rejected outright, the strictest setting.
SPF also authorizes Salesforce Marketing Cloud to send as this domain, which usually means other tools sit alongside the main platform.
A typical Target campaign carries 885 words and 4 images.
How this is measured
Every figure comes from real Target emails captured in Inbox Archive, not from a survey or a vendor report. Compare against every brand we track, or browse Target campaigns.