How Walmart does email marketing
E-commerce & Retail23 campaigns · www.walmart.com · RSS
Walmart is a multinational retailer. It sells a wide range of products, including general merchandise, electronics, and clothing.
Walmart sends about 3.7 campaigns a week, most often on Wed around 8am US Eastern. Its median subject line runs 35 characters, and 87% carry an emoji.
- Campaigns a week
- 3.7
- Median subject
- 35 chars
- Median words
- 292
- Carry a promo code
- 0%
When Walmart sends
Across 22 scheduled campaigns. Welcome, cart and order emails are left out: they go out when a subscriber acts, not when Walmart chooses to send. Times are US Eastern.
Day of week
Hour of day (US Eastern)
What Walmart sends
Mostly Promotions & Sales (65% of campaigns).
The stack behind the sends
Walmart sends with SendGrid and publishes a DMARC reject policy.
Sends with
Tracking & personalization
- Validity Everest Analytics
- 19 of 23
Domain authentication
Mail failing authentication is rejected outright, the strictest setting.
SPF also authorizes SendGrid to send as this domain, which usually means other tools sit alongside the main platform.
A typical Walmart campaign carries 292 words and 19 images.
How this is measured
Every figure comes from real Walmart emails captured in Inbox Archive, not from a survey or a vendor report. Compare against every brand we track, or browse Walmart campaigns.