How Warby Parker does email marketing
E-commerce & Retail70 campaigns · www.warbyparker.com · RSS
Shop affordable, high-quality glasses, sunglasses, and contacts at Warby Parker. Frames starting at $95, including prescription lenses.
Warby Parker sends about 6 campaigns a week, spread across the week, most often around 3pm US Eastern. Its median subject line runs 27 characters.
Measured from 70 campaigns sent Jul 11 to Oct 7, 2026. Each figure is set against the typical E-commerce & Retail brand: the median of 24 E-commerce & Retail brands in the archive with at least 12 campaigns.
- Campaigns a week
- 5.6 75% more than typical (3.2)
- Median subject length
- 27chars 16% less than typical (32 chars)
- Median words
- 106 27% less than typical (146)
- Discount in the subject
- 6% 14 points below typical (20%)
- Copyable promo code
- 0% About the same as typical (2%)
Latest Warby Parker emails
All 70 campaignsWhen Warby Parker sends
Sends are spread across the week: no day stands more than a couple of points above the rest. 3pm is the most common hour (up to 87% of sends). Across 68 scheduled campaigns; welcome, cart and order emails are left out because they go out when a subscriber acts. Times are US Eastern.
Day of week
Show days as a tableHide the days table
| Day | Campaigns | Share |
|---|---|---|
| Monday | 12 | 18% |
| Tuesday | 12 | 18% |
| Wednesday | 12 | 18% |
| Thursday | 11 | 16% |
| Friday | 5 | 7% |
| Saturday | 3 | 4% |
| Sunday | 13 | 19% |
Hour of day (US Eastern)
Show hours as a tableHide the hours table
| Hour (US Eastern) | Campaigns | Share |
|---|---|---|
| 12am | 0 | 0% |
| 1am | 0 | 0% |
| 2am | 0 | 0% |
| 3am | 0 | 0% |
| 4am | 0 | 0% |
| 5am | 0 | 0% |
| 6am | 0 | 0% |
| 7am | 0 | 0% |
| 8am | 5 | 7% |
| 9am | 1 | 1% |
| 10am | 0 | 0% |
| 11am | 0 | 0% |
| 12pm | 0 | 0% |
| 1pm | 0 | 0% |
| 2pm | 2 | 3% |
| 3pm | 59 | 87% |
| 4pm | 1 | 1% |
| 5pm | 0 | 0% |
| 6pm | 0 | 0% |
| 7pm | 0 | 0% |
| 8pm | 0 | 0% |
| 9pm | 0 | 0% |
| 10pm | 0 | 0% |
| 11pm | 0 | 0% |
Warby Parker subject lines
The median runs 27 characters across 4 words, against 32 for the typical E-commerce & Retail brand. The words Warby Parker reaches for most: “new”, “introducing” and “contacts”.
- “Aviator lovers, please read” 27 chars · Oct 7
- “Introducing Iris Edition (again!)” 33 chars · Oct 6
- “Shop our new collection early!” 30 chars · Oct 5
- “You can’t miss them” 19 chars · Oct 4
- “New! (But also old.)” 20 chars · Oct 2
What Warby Parker sends
Product Launches is the campaign Warby Parker sends most, at 17%; no type is a majority. Welcome, cart and order emails were set off by our own signup, so they do not count toward that.
The stack behind the sends
Warby Parker sends with Iterable and publishes a DMARC reject policy.
Sends with
Iterable
Domain authentication
Mail failing authentication is rejected outright, the strictest setting.
SPF also authorizes Mailgun to send as this domain, which usually means other tools sit alongside Iterable.
The median Warby Parker campaign carries 13 images.
Compare Warby Parker with Backcountry and Ridge
See how Backcountry and Ridge send, same industry and measured the same way. Or compare with every E-commerce & Retail brand and the whole archive.
How this is measured
Every figure comes from real Warby Parker emails captured in Inbox Archive, not from a survey or a vendor report. Medians and the campaign mix appear once a brand has 12 campaigns archived, and the day and time charts once 12 of them are scheduled sends. “Typical E-commerce & Retail brand” is the median across the 24 E-commerce & Retail brands that clear the same bar, each counted once however much it sends. Campaign types are sorted automatically. Discounts are read from subject lines, and a copyable code counts only when one appears in the email, so offers applied at checkout are missed.