How Warby Parker does email marketing
E-commerce & Retail37 campaigns · www.warbyparker.com · RSS
Shop affordable, high-quality glasses, sunglasses, and contacts at Warby Parker. Frames starting at $95, including prescription lenses.
Warby Parker sends about 6 campaigns a week, most often on Sun around 3pm US Eastern. Its median subject line runs 27 characters.
- Campaigns a week
- 6
- Median subject
- 27 chars
- Median words
- 107
- Carry a promo code
- 0%
When Warby Parker sends
Across 35 scheduled campaigns. Welcome, cart and order emails are left out: they go out when a subscriber acts, not when Warby Parker chooses to send. Times are US Eastern.
Day of week
Hour of day (US Eastern)
What Warby Parker sends
Mostly Other (41% of campaigns).
The stack behind the sends
Warby Parker sends with Iterable and publishes a DMARC reject policy.
Sends with
Iterable
Domain authentication
Mail failing authentication is rejected outright, the strictest setting.
SPF also authorizes Mailgun to send as this domain, which usually means other tools sit alongside the main platform.
A typical Warby Parker campaign carries 107 words and 13 images.
How this is measured
Every figure comes from real Warby Parker emails captured in Inbox Archive, not from a survey or a vendor report. Compare against every brand we track, or browse Warby Parker campaigns.