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How Wild Grain does email marketing

Food & Drink

18 campaigns · wildgrain.com · RSS

Wildgrain delivers artisan breads, pasta & pastries directly to your door. Wildgrain bread delivery membership boxes come with real sourdough bread, artisanal pastries and fresh pasta.

Wild Grain sends about 3 campaigns a week, most often on Thu around 8pm US Eastern. Its median subject line runs 32 characters, and 56% carry an emoji.

Campaigns a week
3
Median subject
32 chars
Median words
222
Carry a promo code
78%

When Wild Grain sends

Across 17 scheduled campaigns. Welcome, cart and order emails are left out: they go out when a subscriber acts, not when Wild Grain chooses to send. Times are US Eastern.

Day of week

Hour of day (US Eastern)

12am6am12pm6pm11pm

What Wild Grain sends

Mostly Promotions & Sales (61% of campaigns).

Promotions & Sales 61% · 11
Other 17% · 3
Product Launches 11% · 2
Abandoned Cart 6% · 1

The stack behind the sends

Wild Grain sends with Klaviyo and publishes a DMARC quarantine policy.

Sends with

Klaviyo

Domain authentication

DMARC: quarantine

Mail failing authentication is sent to spam rather than delivered.

SPF also authorizes Google Workspace, Mailgun, Amazon SES to send as this domain, which usually means other tools sit alongside the main platform.

A typical Wild Grain campaign carries 222 words and 8 images.

How this is measured

Every figure comes from real Wild Grain emails captured in Inbox Archive, not from a survey or a vendor report. Compare against every brand we track, or browse Wild Grain campaigns.