How Wild Grain does email marketing
Food & Drink32 campaigns · wildgrain.com · RSS
Wildgrain delivers artisan breads, pasta & pastries directly to your door. Wildgrain bread delivery membership boxes come with real sourdough bread, artisanal pastries and fresh pasta.
Wild Grain sends about 2.7 campaigns a week, most often on Thursday around 8pm US Eastern. Its median subject line runs 35 characters, and 63% carry an emoji.
Measured from 32 campaigns sent Jul 10 to Sep 29, 2026. Each figure is set against the typical Food & Drink brand: the median of 12 Food & Drink brands in the archive with at least 12 campaigns.
- Campaigns a week
- 2.7 18% less than typical (3.3)
- Median subject length
- 35chars About the same as typical (38 chars)
- Median words
- 215 48% more than typical (145)
- Discount in the subject
- 38% 14 points above typical (24%)
- Copyable promo code
- 81% 78 points above typical (3%)
Latest Wild Grain emails
All 32 campaignsWhen Wild Grain sends
Thursday is the busiest day (up to 32% of sends). 8pm is the most common hour (up to 77% of sends). Across 31 scheduled campaigns; welcome, cart and order emails are left out because they go out when a subscriber acts. Times are US Eastern.
Day of week
Show days as a tableHide the days table
| Day | Campaigns | Share |
|---|---|---|
| Monday | 6 | 19% |
| Tuesday | 5 | 16% |
| Wednesday | 3 | 10% |
| Thursday | 10 | 32% |
| Friday | 4 | 13% |
| Saturday | 0 | 0% |
| Sunday | 3 | 10% |
Hour of day (US Eastern)
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| Hour (US Eastern) | Campaigns | Share |
|---|---|---|
| 12am | 0 | 0% |
| 1am | 0 | 0% |
| 2am | 0 | 0% |
| 3am | 0 | 0% |
| 4am | 0 | 0% |
| 5am | 0 | 0% |
| 6am | 0 | 0% |
| 7am | 0 | 0% |
| 8am | 0 | 0% |
| 9am | 0 | 0% |
| 10am | 0 | 0% |
| 11am | 0 | 0% |
| 12pm | 4 | 13% |
| 1pm | 0 | 0% |
| 2pm | 0 | 0% |
| 3pm | 1 | 3% |
| 4pm | 1 | 3% |
| 5pm | 0 | 0% |
| 6pm | 0 | 0% |
| 7pm | 0 | 0% |
| 8pm | 24 | 77% |
| 9pm | 0 | 0% |
| 10pm | 0 | 0% |
| 11pm | 1 | 3% |
Wild Grain subject lines
The median runs 35 characters across 6 words, against 38 for the typical Food & Drink brand. The words Wild Grain reaches for most: “off”, “box” and “left”.
- “We doubled your Sourdough September savings 👀” 45 chars · Sep 29
- “$15 OFF. No subscription. No catch.” 35 chars · Sep 24
- “The coziest flavors of the season have arrived 🍎” 48 chars · Sep 17
- “Drizzle, dip, and savor 🫒” 25 chars · Sep 14
- “Make busy mornings taste better ☀️” 34 chars · Sep 10
What Wild Grain sends
Mostly Promotions & Sales, at 69% of campaigns. Welcome, cart and order emails were set off by our own signup, so they do not count toward that.
The stack behind the sends
Wild Grain sends with Klaviyo and publishes a DMARC quarantine policy.
Sends with
Domain authentication
Mail failing authentication is sent to spam rather than delivered.
SPF also authorizes Google Workspace, Mailgun and Amazon SES to send as this domain, which usually means other tools sit alongside Klaviyo.
The median Wild Grain campaign carries 8 images.
Compare Wild Grain with Omaha Steaks and CookUnity
See how Omaha Steaks and CookUnity send, same industry and measured the same way. Or compare with every Food & Drink brand and the whole archive.
How this is measured
Every figure comes from real Wild Grain emails captured in Inbox Archive, not from a survey or a vendor report. Medians and the campaign mix appear once a brand has 12 campaigns archived, and the day and time charts once 12 of them are scheduled sends. “Typical Food & Drink brand” is the median across the 12 Food & Drink brands that clear the same bar, each counted once however much it sends. Campaign types are sorted automatically. Discounts are read from subject lines, and a copyable code counts only when one appears in the email, so offers applied at checkout are missed.