2026 so far at Nathan & Sons

Nathan & Sons

It's hard to believe we're only halfway through the year.

Because 2026 has already been a busy one around here.

Back in January, Nathan & Sons was mostly known for remineralizing gum.

This year we expanded into oral care.

And we doubled down on our belief that oral care doesn't need to be packed with artificial fillers, harsh chemicals, and ingredients nobody can pronounce.

Then we did something completely different.

We launched our very first energy product.

Uprising Energy Gum.

A project that had been sitting on the whiteboard for a long time finally became reality.

Turns out a lot of people were looking for a cleaner way to get caffeine.

We also left the office.

Way, way behind.

This spring I headed to Alaska to spend time foraging and exploring some of the wild places that continue to inspire our products.

One of the coolest parts of running Nathan & Sons is that so much of what we create starts outdoors.

Not in a conference room.

Not in a focus group.

But in forests, mountains, and places where people have been using natural ingredients for generations.

We also launched our newest seasonal flavor:

Tropic Twist. 🌴

A tropical blend of guava and citrus that quickly became one of our fastest-selling flavor releases ever.