I have a question,
Going the distance for gum.
Nathan & Sons promotes its Underbrush chewing gum, highlighting the brand's commitment to using high-quality, real ingredients sourced from around the world. The company prioritizes finding the best ingredients, rather than settling for cheaper alternatives, to create a product that can actually help teeth. Nathan & Sons emphasizes its dedication to natural ingredients and oral care.
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How far would YOU go for good ingredients?
Personally, I’d go pretty far.
Like... across the world far.
When I started making Underbrush, I didn’t just want to make the best chewing gum on the market. I wanted to make gum that could be oral care. Aside from taking down Big Gum, I wanted to answer one question:
“Is it possible to make my daily chewing gum habit actually help my teeth instead of hurt them?”
For me, the only real solution had to contain high-quality, real ingredients.
And sure, as demand for Underbrush kept growing, I could have cut corners in the name of speed and profitability.
I could have settled for whatever ingredients were cheapest.
I could have swapped our satisfying mastic resin base for mastic oil.
I could have used artificial flavoring instead of things like wild-harvested Manuka honey and real freeze-dried berries.
But that's not really my style. I’d rather find the good stuff. 😎
So when you chew Underbrush, you’re chewing…
Mastic gum from the Greek island of Chios.
Myrrh gum from the Horn of Africa.
Chicle gum tapped from Sapodilla trees in Central America.
Spruce gum from the forests of the Pacific Northwest.
And if you’ve enjoyed our sweet seasonal Honey Bun, you've gotten a taste of hand-harvested Manuka honey from New Zealand.
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