☕ Less is more
How Inter Milan grew followers, impressions, and views by posting less.
Morning Brew promotes a story about Inter Milan's marketing team, which found success by decreasing the amount of social content posted. The team's "quality over quantity" approach led to increased follower count, impressions, and video views. The story is part of a series on social media strategy for sports teams and leagues.
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September 23, 2026
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It’s Wednesday, and Nike-owned Converse has apologized for running an ad that many people said contained racist imagery. It’s the latest company to come under fire for its advertisements, joining companies like Good Good Golf and Novig that have faced widespread backlash for their advertising choices.
In today’s edition:
Inter stellar ⚽
Little by little 🛒
It’s a trip 🎙️ —Alyssa Meyers, Jasmine Sheena
SOCIAL & INFLUENCERS
Quality over quantity
This story is part of a series about how marketers for sports teams and leagues around the world approach social media strategy.
Less is more, or so the saying goes. The marketing team at Inter Milan, the reigning champions of the Italian pro soccer league Serie A, certainly found that to be true.
When Luca Adornato joined Inter Milan as its brand and marketing director last spring, the club, which was under new ownership by American investment fund Oaktree Capital Management, was focused on international audience growth.
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