☕ Hot to trot

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The brands powering this season of “Dancing with the Stars.”

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Thursday, September 24, 2026

Morning Brew promotes the return of ABC's Dancing with the Stars for its 35th season, highlighting its increased advertiser interest and ad revenue. The show has garnered support from several season-long and custom sponsors, including AT&T and Sephora. Morning Brew also mentions Gap's new "fashiontainment" project with boy band Just Your Type.

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September 24, 2026

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Sponsor Logo: Triple Whale

It’s Thursday. Gap has announced its first “fashiontainment” project, a multiyear contract with boy band Just Your Type that will include a documentary series, fan experiences, and, naturally, a clothing line. Are you not fashiontained?

In today’s edition:

Stars power 💃

Engagement, worldwide edition 🏈

Reputation management 💼 —Jennimai Nguyen, Alyssa Meyers, Mikaela Cohen

TV & STREAMING

Dancer Jenna Johnson hits a move while holding hands with partner and celebrity Harry Shum Jr., both dresses in coordinating blue outfits.

“Live from Hollywood, it’s Dancing with the Stars!”

A ballroom fan would recognize that phrase anywhere, and last week, those words ushered in the return of ABC’s hit competition dance show for its 35th season—this time with the most advertiser interest it’s ever seen and overall ad revenue up 5x year over year, according to John Campbell, SVP of streaming, entertainment, and multicultural solutions at Disney Advertising.

Season 35 is supported by four season-long sponsors, including AT&T, Paris Baguette, Sephora, and Olipop, as well as seven custom sponsors, including financial services brand Thrivent, the upcoming film The Cat in the Hat, Gatorade, Panera, and several others, according to Disney.

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Date: Thu, 24 Sep 2026 13:01:25 -0400 (EDT)
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