☕ Chronically online

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Lessons from our three most-read stories from last month.

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Saturday, September 26, 2026

Morning Brew promotes its top stories from last month, featuring marketing strategies from brands like BetterHelp and Whoop. The newsletter highlights BetterHelp's comments-section strategy, which has shown significant growth after a viral comment on a TikTok video. It shares insights from BetterHelp's chief growth officer on the brand's approach to speaking to communities through comment sections.

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September 26, 2026

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Sponsor Logo: Tatari

It’s Saturday, and we’re here with a special send featuring our top stories from last month. Whether it’s BetterHelp’s comments-section strategy, Whoop’s sports sponsorships approach, or an OOH activation from K18 involving a gigantic ball of real human hair, there’s likely something every kind of marketer can learn from.

In today’s edition:

Chat room 📲

Wrist watch ⌚

Hair affair ✂️ —Kristina Monllos, Jasmine Sheena, Jennimai Nguyen

SOCIAL & INFLUENCERS

Screenshots of BetterHelp's comments coupled together in a collage.

Screenshots via BetterHelp

Sometimes all it takes is one comment to make a change.

That could be taken as a grand statement about life, but here, it’s a literal one: After posting a comment on a video that went viral last year, BetterHelp’s marketing team has doubled down on the comment section as a growth strategy.

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Date: Sat, 26 Sep 2026 13:00:47 -0400 (EDT)
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