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Mondelēz is scaling up its sports marketing by going regional.

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Wednesday, September 16, 2026

Morning Brew promotes its Marketing Brew Summit, featuring leaders from Reddit, Netflix, and Liberty Mutual, with two weeks left for ticket sales. The newsletter also highlights Mondelēz International's new sports marketing deals and strategy. Additionally, it mentions a sponsored segment on the limitations of reactive AI in marketing.

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September 16, 2026

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It’s Wednesday. You’ve got two weeks left to pretend you don’t need Marketing Brew Summit tickets yet. You do. Join leaders from Reddit, Netflix, Liberty Mutual, and many others as they walk you through what’s actually working in marketing. Grab yours before the “I’ll do it later” plan backfires.

In today’s edition:

Go small or go home 📍

Sphere of influence 🤖 —Alyssa Meyers, Jasmine Sheena, Jeena Sharma

On the ground

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Athletes move quickly, but Mondelēz International moves quicker—at least when it comes to sports marketing.

About a month after the conclusion of the World Cup, the food and beverage giant, which owns brands including Oreo, Ritz, and Clif Bar, announced a pair of new sports deals: one with the Kansas City Chiefs, the company’s first pro football team sponsorship, and another spanning five NCAA programs.

The deals signify something of a new era for Mondelēz’s broader sports strategy as the company pushes further into regional partnerships to beef up its already massive national and global presence in sports.

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Date: Wed, 16 Sep 2026 13:00:58 -0400 (EDT)
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