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☕ Touch up

Inside NYX’s partnership with TelevisaUnivision’s PJ Fest.

Marketing Brew <[email protected]>

to the archive

Thursday, September 17, 2026

Morning Brew promotes the rebranding of Novo Nordisk to "Novo" and highlights TelevisaUnivision's expansion of Premios Juventud into PJ Fest. The festival features brand activations, including a partnership with NYX Professional Makeup, which offered a makeup bar and product giveaways. Morning Brew showcases NYX's efforts to connect with Latina audiences through the festival.

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September 17, 2026

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Sponsor Logo: The Ibotta Performance Network

Today is Thursday. Danish pharmaceutical company Novo Nordisk, the maker of GLP-1s Ozempic and Wegovy, is shedding some extra letters, rebranding to, simply, “Novo.”

In today’s edition:

Just show up 💄

Balancing act ⚽

Stadium seeding 🏈 —Jennimai Nguyen, Alyssa Meyers, Jeena Sharma

A cardboard cutout of NYX Buttermelt Blush product held above a crowd with pink light and confetti falling all around.

Juansvisuals for TelevisaUnivision

No dance floor is complete without a makeup bar—at least, not at PJ Fest.

At upfronts earlier this year, TelevisaUnivision announced the expansion of Premios Juventud, its flagship youth music awards show, into PJ Fest, a six-day, multi-city festival experience bringing together brand activations and exclusive concerts for onsite attendees and streaming audiences via YouTube, Facebook, and TelevisaUnivision-owned streaming service ViX. The festival popped up in Miami, Los Angeles, and Houston before culminating with the awards show in Marbella, Spain, on September 3—marking the first time TelevisaUnivision has taken the show to Europe.

But before the show could go on, PJ Fest’s Miami kickoff party, in collaboration with the touring party experience Bresh and powered by NYX Professional Makeup, set the scene.

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