☕ Salad days

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Why Jalen Brunson is teaming up with Just Salad.

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Monday, September 21, 2026

Morning Brew promotes a story about NBA star Jalen Brunson partnering with Just Salad, a fast-casual chain, as a partner and equity owner. The partnership includes Brunson starring in the company's latest campaign, which is rooted in their shared tristate roots. Morning Brew shares an exclusive look at the filming of the ads and interviews with Brunson and Just Salad executives.

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September 21, 2026

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Sponsor Logo: Life360

It’s Monday. AI companies like OpenAI and Nvidia are selling branded clothing, including through merch drops, in an apparent effort to boost their reputations and cultural cachet. Considering how most people feel about AI and data centers right now, it’s the type of fashion choice that could work as a conversation starter—or possibly ender.

In today’s edition:

Mixing it up 🥗

Performance, art 📌

Positively necessary 📝 —Alyssa Meyers, Jasmine Sheena, Andrew Adam Newman

Jalen Brunson sits on an outdoor basketball court with a serious expression on his face, with a basketball to his left and a Just Salad meal to his right. The text WE ALWAYS KNEW: JUST SALAD

Jalen Brunson is following in the footsteps of NBA stars like Michael Jordan, LeBron James, and Steph Curry—and not only by securing a championship ring.

Those all-time greats are also pros at building their business portfolios, and after leading the New York Knicks to the 2026 NBA championship, Brunson is doing the same. In June, the reigning Finals MVP announced he was joining fast-casual chain Just Salad as a partner and equity owner.

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Date: Mon, 21 Sep 2026 13:00:38 -0400 (EDT)
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