☕ Salad days
Why Jalen Brunson is teaming up with Just Salad.
Marketing Brew <[email protected]>
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Morning Brew promotes a story about NBA star Jalen Brunson partnering with Just Salad, a fast-casual chain, as a partner and equity owner. The partnership includes Brunson starring in the company's latest campaign, which is rooted in their shared tristate roots. Morning Brew shares an exclusive look at the filming of the ads and interviews with Brunson and Just Salad executives.
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580 words · about 2 min to read
September 21, 2026
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Presented By
Sponsor Logo: Life360
It’s Monday. AI companies like OpenAI and Nvidia are selling branded clothing, including through merch drops, in an apparent effort to boost their reputations and cultural cachet. Considering how most people feel about AI and data centers right now, it’s the type of fashion choice that could work as a conversation starter—or possibly ender.
In today’s edition:
Mixing it up 🥗
Performance, art 📌
Positively necessary 📝
—Alyssa Meyers, Jasmine Sheena, Andrew Adam Newman
SPORTS MARKETING
Salad spinning
Jalen Brunson sits on an outdoor basketball court with a serious expression on his face, with a basketball to his left and a Just Salad meal to his right. The text WE ALWAYS KNEW: JUST SALAD
Jalen Brunson is following in the footsteps of NBA stars like Michael Jordan, LeBron James, and Steph Curry—and not only by securing a championship ring.
Those all-time greats are also pros at building their business portfolios, and after leading the New York Knicks to the 2026 NBA championship, Brunson is doing the same. In June, the reigning Finals MVP announced he was joining fast-casual chain Just Salad as a partner and equity owner.
Brunson is also playing a role in Just Salad’s brand strategy, including by starring in the company’s latest campaign, which is rolling out today. Marketing Brew got an exclusive look at the filming of the ads and spoke with Brunson and Just Salad execs about the future of the collaboration, which is rooted in shared tristate roots.
“We really wanted a relationship that was more than just marketing, and we really want him to be a true partner,” Just Salad CMO Jennifer Lally told us. “We were really excited about the possibility of making this a long-term partnership.”
Continue reading here.—AM
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Sponsored By Life360
A Saturday in your customers’ shoes
Brands can often get stuck thinking solely in audience demographics, but real people live in real routines, not generalized clicks.
So a persona deck that just says “active family of five” might not cut it anymore.
On the flip side, Life360 says: “Tired family looks at a package of thawing chicken thighs at 5:52pm, looks at each other, and gets in the car.” Your brand has until 5:53pm to be where that car goes.
That’s the difference between knowing your audience and knowing when to matter to them.
100 million monthly Life360 members open the app 6x a day on average, giving brands a permissioned view into real-life movement and context that helps them build awareness before these decisions get made.
Be that brand with Life360.
AD TECH & PROGRAMMATIC
Pinterest Presents event graphic
Pinterest equals performance. Or at least that’s what the company wants marketers to think.
At its Pinterest Presents advertiser event in New York last week, the platform introduced a slew of performance marketing offerings, including Visual Search Ads, which allow advertisers to show up in search results on the platform or when a user expands a Pin.
It’s the latest performance marketing offering for advertisers that are facing pressure to show results from their advertising spend in a challenging economic reality. Pinterest, which has been emphasizing intentional time spent online in its consumer marketing, also used the event to tout its leveraging of AI to personalize algorithms more closely to users, making it the latest tech company looking to use AI to power user customization.
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