New on Substack: Creator match, audience-specific content blocks, global reply rules, advanced podcast transcript …
Reach new subscribers, deepen relationships with the ones you have, and build a more sustainable business around your work
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Substack promotes its new features, including creator match, audience-specific content blocks, and global reply rules, to help publishers reach new subscribers and deepen relationships with existing ones. These features enable collaborations with similar publishers and targeted content creation. Substack highlights the potential for growth through collaborations and richer audience experiences.
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New on Substack: Creator match, audience-specific content blocks, global reply rules, advanced podcast transcript editing, and more
Reach new subscribers, deepen relationships with the ones you have, and build a more sustainable business around your work
READ IN APP
Illustrations by Jac Saik, Designer at Substack
We know that finding the right audience and then giving them compelling reasons to continue to support your work is core to being successful on Substack. The features we launched this month allow you to do both these things: reach new subscribers and create richer experiences for your existing ones. Here’s the latest.
Creator match
A look behind the curtain at Christina Loff of The Dry Down Diaries’s creator matches
Starting today, all publishers have access to creator match, a new feature that helps you easily find relevant collaborations with other publishers. Creator match identifies writers and creators with similar audience sizes and interests, then curates them for you, ranked by how promising the collaboration could be for both of you. You can find the feature in your publisher dashboard.
Collaborating with other Substack publishers is one of the most powerful routes to grow on the platform, and it’s how many Bestsellers got their start. Lenny Rachitskyof Lenny’s Newsletter and Elena Vernaof Elena’s Growth Scoop; Packy McCormickof Not Boring and Noah Smithof Noahpinion have collaborated via cross-posts, recommendations, and podcast episodes, or shared each other’s work in a Note. These collaborations put your work in front of like-minded audiences and give new readers a reason to subscribe: they’re discovering you via a publisher they already trust.
You can message fellow publishers directly from the creator match dashboard to initiate a collaboration.
Segments and tags
Instead of seeing your audience as one big subscriber list, you can now use segments and tags to connect with specific groups directly. Target a post to a segment, such as readers in Alaska, or tag people who attended your last event, and give them more of what they like about your work.
Justin Welsh, publisher of the saturday essay, assigns tags to new subscribers as they come in. He then uses those tags to create segments and send posts selectively to those audience subgroups.
Learn more about segments and tags in our Help Center.
Audience-specific content blocks
You can now tailor sections of a post for different groups without creating separate posts for each one. You can add personalized content blocks to written, podcast, or video posts that are visible based on a reader’s subscription status, including free, paid, or founding subscribers.
Cool Stories About Artuses audience-specific content blocks to tailor calls to action based on who’s reading.
Learn more about audience-specific content in our Help Center.
Reply rules are available to non-English publications
In June, we launched reply rules to help you shape the conversation happening across your Substack community. This feature allows you to set your own community standards and auto-hide post comments, note replies, and subscriber chats that don’t meet them. The system learns every time you hide a reply and preemptively moderates replies it thinks you would take action on yourself.
Now reply rules are available to non-English publications and apply to non-English comments and replies, so everyone can set the terms for their corner of the internet, no matter where they live or what language they speak.
Reply rules added by Asami Saisho, Mãe de Zé, Crypto Coach, and Federica Salto.
Learn more about reply rules in our Help Center.
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