Shea Serrano did the math on podcasting. Betting on himself was the winning equation.
Shea Serrano and Jason Concepcion are back: inside the numbers and lessons from their first week podcasting on Substack
Substack showcases its podcasting capabilities, highlighting creators like Shea Serrano and Jason Concepcion who have found success on the platform. The company shares lessons and numbers from their first week of podcasting, demonstrating the potential for creators to build audiences and generate revenue. Substack is building a hub for podcast discovery and distribution.
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Shea Serrano did the math on podcasting. Betting on himself was the winning equation.
Shea Serrano and Jason Concepcion are back: inside the numbers and lessons from their first week podcasting on Substack
Arielle Swedback and Shea Serrano
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This interview is presented as part of Double Take, a dual series from The Substack Post and On Substack: part culture, part business, all encompassing. For a closer look at Shea Serrano beyond the numbers, read our companion piece on The Post.
Photos by Larami Serrano
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