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We're still raising the bar for newsletters on beehiiv.
Tyler from beehiiv <[email protected]>
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Beehiiv announces updates to its core newsletter capabilities, including Click Triggers for automations, Custom Group Deals, and a Visual Editor stable release. The company highlights the potential of Click Triggers to drive sales and engagement. Beehiiv showcases the feature's effectiveness through a personal example of driving thousands of dollars in sales.
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Sure, the last few months have been packed with new releases, with podcasts, Community, Copilot, and more. But we haven’t forgotten what made beehiiv a best-in-class newsletter platform in the first place.
Today, we’re rolling out a new batch of updates built around our core newsletter capabilities:
🫵 Click Triggers for automations
💰️ Custom Group Deals (for paid subscriptions)
💻️ Send API (now available on Max plans)
❓️ Random Cohort Sends
🎨 Visual Editor stable release
Let’s dive in…
Clicks are one of the strongest signals of subscriber intent. Now, you can trigger an automation the moment someone clicks a specific link.
With Click Triggers, you can easily launch a follow-up sequence, tag high-intent readers, or kick off a sales flow, all based on real engagement signals from your readers.
Getting started is simple:
Create a new automation
Select the “Clicked a link” trigger
Add the specific URL (either exact match, or “starts with”)
You can even build your automation around a specific post, automation, or email.
I’ve used this exact trigger to drive thousands of dollars in sales. Here’s how:
First, I created The Newsletter Playbook for Founders. It’s the exact playbook I used to scale Morning Brew to 4M subscribers and my personal newsletter to a six-figure side project.
By the way, that digital product was built directly on beehiiv, using the same tools available to every publisher on our platform. And unlike our competitors, we never take a cent of what you earn 😉.
After building the playbook, I promoted it in a recent edition of my newsletter. The link got thousands of clicks, but only a few hundred people purchased.
But thanks to the new click trigger, I was able to reach out directly to every person who clicked. I waited 24 hours to check whether or not they purchased the playbook, and those who didn’t got a personalized follow-up reminder from me. This drove hundreds more sales.
It’s a perfect example of how newsletters, digital products, and automations can work together to generate revenue on autopilot 🤑.
Button Launch an Automation
Note: Click Triggers are available to users on Max and Enterprise plans. You can learn more and/or upgrade here.
Custom Group Deals
Group Subscriptions let you sell access to entire teams, companies, and organizations. Toggle it on for any paid plan or tier, and the group purchase option will instantly appear at checkout.
Today, we’re introducing Custom Group Deals, giving you more flexibility to create tailored packages for your biggest customers.
Instead of offering the same group subscription to everyone, each deal can have its own pricing, seat limit, and payment terms (credit card, invoice, or off-platform).
Let’s say your standard subscription costs $10/month per seat, but you want to offer the wonderful employees at beehiiv a special group rate of $5/month per seat.
Just head to Subscriptions → Tiers → Group Subscriptions, then select the option to create a custom group. From there, fill in the relevant deal details (feel free to make me the primary billing contact).
Once the deal is created, you can send the primary admin a link to complete payment. In this example, that’s me.
While the primary admin (me) can invite employees to join the group subscription, you can also manage members on your customer’s behalf. This gives you the flexibility to offer a more hands-on, concierge experience for your highest-value customers.
In short: group subscriptions on beehiiv are now more powerful and flexible than ever.
Button Create a Group Subscription
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