press play, get paid
Bring your own sponsors, add programmatic ads, and let every episode earn.
Tyler from beehiiv <[email protected]>
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Beehiiv introduces podcast ads, allowing creators to sell sponsorships, enable programmatic ads, or use both with no minimum download requirement. The platform offers dynamic ad insertion, campaigns management, and ad reporting, giving creators control over their ad placement and revenue. Beehiiv does not take a commission on subscription revenue.
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Since we launched podcasts in April, thousands of shows have made beehiiv home. You can host your show, grow it alongside your newsletter, and earn from your biggest fans with premium episodes. And as always, beehiiv doesn’t take a cent of your subscription revenue.
Today, we’re adding the next piece: Podcast Ads 💰
Sell your own sponsors, turn on programmatic ads, or do both, with no minimum download count to get started. Every listener can help you earn.
And if you don’t have a show yet, your newsletter audience is the best head start you could ask for.
Here’s what’s new:
🎙️ Dynamic ad insertion
🤝 Campaigns manager
⚡ Programmatic ads
📊 Ad reporting
✅ IAB-certified downloads
📦 Import podcast ad breaks
📚 Podcast office hours
Let’s dive in:
Mark your ad breaks and beehiiv fills them with your sponsors, programmatic ads, or both, every time someone hits play.
That includes every episode you’ve ever published.
With dynamic ad insertion, your ads aren’t baked into your audio anymore. beehiiv drops them in fresh every time someone downloads or streams an episode.
Every download can earn. Listeners don’t always start with your latest episode, so your old episodes keep paying you.
Your ads never go stale. New creative from a sponsor? Offer expired? Swap the ad in seconds. No re-editing, no re-exporting, no re-uploading.
You stay in control. Choose where ads go and change them anytime, without touching a single episode’s audio.
And you don’t have to juggle any of the operations. beehiiv automatically plays your sponsor ads first, then programmatic ads when available, followed by any house promos. Learn more about dynamic ad insertion.
Mark your ad breaks
To get started with podcast ads, open any episode in the new ad locator and choose where ads play: before, during, or after your episode.
For mid-roll (during your episode), double-click the waveform, play to the perfect moment, or type in a timestamp. Add as many mid-roll breaks as you want, and put each one exactly where it fits, so an ad never cuts in mid-sentence.
Then pick how many ads play in each break.
You can even set pre-roll and post-roll breaks as defaults, so they’re ready to go when publishing future episodes.
Pro tip: Start with 2 to 4 ads per break, and about one mid-roll for every 10 to 15 minutes of audio. Learn more about ad breaks.
Earn from every episode
Your back catalog is still working. New listeners find your old episodes every day, and binge-listeners work their way through your archive. Now those plays can pay you.
Add pre-roll and post-roll breaks to every past episode in one click, and they start earning on the very next play.
You can also drop mid-roll ads into back catalog episodes (just not in bulk).
Pro tip: The beehiiv Agent or beehiiv MCP can help flag your most downloaded episodes for this.
Button Start earning
Note: Podcast ads are available on all paid plans. Learn more and/or upgrade here.
Landed a sponsor or advertiser? Get their campaign running in minutes.
Upload the ad (up to 90 seconds, MP3 or WAV) to the podcast campaigns manager, set your flight dates and an optional impression goal, and pick which shows and placements it runs on. When the deal ends, the spot opens up for your next sponsor.
On Pro and Enterprise plans, you get even more control:
Target by device and location, so you can reach listeners in specific markets
Set frequency caps, so no one hears the same ad on repeat
Add third-party tracking, for sponsor-side reporting and promo attribution
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- press play, get paid
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