The magic behind Halloween Mode

Look inside the technology that brings Ghostbusters to your vehicle.

Thu, Oct 15 · 7:08pm ET Holiday & Seasonal

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Rivian promotes its Halloween Mode, which transforms the vehicle into an all-electric Ghostbusters ride with coordinated lights, sound, and screens. The company showcases its innovative software and hardware ecosystem, highlighting how it enables continuous improvement over time. Rivian invites customers to experience the technology by booking a drive or watching a video.

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Rivian rivian.com

Discover Rivian's long-range electric vehicles, innovative EV trucks, SUVs and vans built for adventure. Join the movement towards a sustainable future.

All 70 emails from Rivian

The copy

107 words · under a minute to read · 3 buttons

What happens when you switch on Halloween mode?

In a few seconds, your Rivian transforms into an all-electric Ghostbusters ride.1 The lights, sound and screens all answer a single tap because of the way we’ve engineered our software and hardware as a single ecosystem.

Read the story behind the magic, and how the same approach keeps your Rivian getting better over time.

Button Read the story

Try Halloween mode

See the innovation in action, feel the materials, try the technology and enjoy an all-electric driving experience unlike any other.

Button Book a drive

Somebody called? ☎️👻

Dr. Peter Venkman and the Ecto-R1 are on the case.

Button Watch the video

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What the headers say

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ixuebr62.em.rivian.com · 137.22.234.205

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Show all 18 headers

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Route

Return-Path: <[email protected]>
Received: from ixuebr62.em.rivian.com (ixuebr62.em.rivian.com. [137.22.234.205]) by [receiver] with ESMTPS id d2e1a72fcca58-89f30831085si2369910b3a.26.2026.10.15.16.08.24 for <[recipient]> (version=TLS1_2 cipher=ECDHE-ECDSA-CHACHA20-POLY1305 bits=256/256); Thu, 15 Oct 2026 16:08:25 -0700 (PDT)
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Authentication-Results Authentication result: [receiver]; dkim=pass [email protected] header.s=scph0125 header.b=xzCok2A8; dmarc=pass header.from=em.rivian.com policy.dmarc=reject; spf=none ([receiver]: no SPF records found for [email protected]) smtp.helo=mail-lj1-x232.google.com; spf=pass ([receiver]: domain of [recipient] designates 2a00:1450:4864:20::232 as permitted sender) smtp.mailfrom=[recipient]; arc=pass smtp.remote-ip="2a00:1450:4864:20::232"
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Message

From: "Rivian" <[email protected]>
Message-ID: <94.11.14252.8EC51DA6@i-06a30e7062ee22bb4.mta1vrest.sd.prd.sparkpost>
Date: Thu, 15 Oct 2026 23:08:24 +0000
Content-Type: multipart/alternative; boundary="_----r2RfSgViReeWKZgsz9AUfA===_63/11-14252-8EC51DA6"
MIME-Version: 1.0
Subject: The magic behind Halloween Mode
Reply-To: [email protected]

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