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What does carbon accountability look like?

How we’re leading a new standard for carbon reporting.

Rivian <[email protected]>

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Rivian promotes its commitment to carbon accountability by establishing a common reporting standard for the automotive sector. The company showcases its work on measuring and publishing the full lifecycle carbon footprint of its lineup. Rivian invites readers to learn more and experience its all-electric vehicles through a demo drive.

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Showing our work on carbon

Automakers measure carbon footprints differently, which makes them hard to compare. Our Product Sustainability team led the SAE International task force to establish SAE J3341™, a common reporting standard for the automotive sector.

We believe accountability starts with showing our work. Since 2024, we’ve measured, updated and published the full lifecycle carbon footprint of our entire lineup. Starting with R2, our upcoming reports will include this new standard, and we’ll keep advocating for clear, comparable data across mobility.

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See the innovation in action, feel the materials, try the technology and enjoy an all-electric driving experience unlike any other.

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What does carbon accountability look like?
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