Skip to content

The Wooly Shag Snap: Inspired by '70s Climbing Gear

More Relwen Fall 2026:

Huckberry <[email protected]>

to the archive

Sunday, September 13, 2026

Huckberry promotes the new Wooly Shag Snap-Zip Fleece from Relwen, inspired by 1970s climbing gear and military surplus fleeces. The brand also highlights its Western-inspired pieces, including denim, workshirts, and boots, for a timeless American style. Huckberry showcases its fall collection, featuring Relwen and other brands.

Read this email as text

Hands on with the first-ever foldable iPhone, Ralph Lauren’s ‘family tree,’ and more...

In military surplus and vintage shops throughout the Midwest, collectors scour the racks for two types of fleeces: heavy wool M-51 liners developed by the U.S. Army in the ’50s, and classic performance fleeces pioneered by rock climbers in the late ’70s. Relwen founder Jamie Rupp borrowed from both when designing the new Wooly Shag Snap-Zip Fleece. The double-brushed knit pile fleece delivers top-notch warmth and breathability while holding its shape and never feeling too heavy. He bolstered the design with a roomy chest pocket for stashing gear, bound hems and cuffs, and a neck that zips and buttons to keep the cold out. It just landed for fall, and we can already tell it won’t last long in our warehouse. Get yours while you can.

More Relwen Fall 2026:

Drawstring Utility Pant

Flyweight Flannel Shirt

Dress Blues Shirt

Soft Brushed Utility Workshirt

Ringspun Long Sleeve Pocket T-Shirt

Ringspun Long Sleeve Pocket...

Email headers

As received, minus the delivery side: the archive's own addresses appear as [recipient], relay hops and signatures are left out, and unsubscribe links are trimmed to their host.

Received-SPF
pass ([receiver]: domain of [recipient]@em.hb.huckberry.com designates 159.183.212.244 as permitted sender) receiver=[receiver]; client-ip=159.183.212.244; envelope-from="[recipient]@em.hb.huckberry.com"; helo=o1117.hb.huckberry.com;
Authentication-Results
[receiver]; dkim=pass header.d=hb.huckberry.com header.s=s1 header.b=BwQm+kdL; dmarc=pass header.from=hb.huckberry.com policy.dmarc=none; spf=none ([receiver]: no SPF records found for [email protected]) smtp.helo=o1117.hb.huckberry.com; spf=pass ([receiver]: domain of [recipient]@em.hb.huckberry.com designates 159.183.212.244 as permitted sender) smtp.mailfrom=[recipient]@em.hb.huckberry.com; arc=none smtp.remote-ip=159.183.212.244
Content-Transfer-Encoding
quoted-printable
Content-Type
text/html; charset=us-ascii
Date
Sun, 13 Sep 2026 23:35:01 +0000 (UTC)
From
Huckberry <[email protected]>
Mime-Version
1.0
Message-ID
<K7DmEFCeQVy7KEwPdtIyrw@geopod-ismtpd-4>
Subject
The Wooly Shag Snap: Inspired by '70s Climbing Gear
Reply-To
[email protected]
List-Unsubscribe
<https://trk.hb.huckberry.com/…>, <mailto:…@em.hb.huckberry.com>
List-Unsubscribe-Post
List-Unsubscribe=One-Click
X-SG-EID
u001.xWzYxeQ6NU8+RAotvIvOY5vgQ3KDaPaTktRoGH/kdu57xQFTTgD1DblnDgOA7MhDwmUPGGtW47Dim3dI1ZAmZK7ycS3dqA5b+qsEUBGb7OM85BJWG0Lvy7vWrMr6dxEZ7pTrzVd91V2BpqZ3avlkEVQW+pT6L43ED0Vfsz481zSvfIUCZPMLL3QlqCO5UqWOSJTBXZxgtpW0r/JjpQpUPAVKj2jqmYmV6DNFVOoB10JylgUYvLrQ/v/l4mkkC8bO
X-SG-ID
u001.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
X-Entity-ID
u001.R+B0BGmotbpHxBBEKD7zRA==

Archived for reference and commentary. Huckberry, its logos and content are the property of their respective owners; Inbox Archive claims no affiliation and has disabled all links. If you own this content and would like it removed, get in touch.

Similar campaigns from other brands

Different brands running the same play. Compare any of them side by side.

Patagonia

A few favorites you might like

Compare →
Fjallraven

New trekking styles for fall

Compare →
Backcountry

Just in: Brand new apparel for fall outfits 🍂

Compare →
Cotopaxi

The best days are trail days

Compare →