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Backcountry newsletter and email examples

E-commerce & Retail

150 campaigns · www.backcountry.com · RSS

Online retailer of outdoor gear and apparel for hiking, climbing, skiing and camping, carrying its own labels alongside established outdoor brands.

134 Backcountry emails in the 12 weeks to Oct 26, by the day each landed and the time it was sent (ET). Hollow dots were set off by our signup or a cart.
  • Sends about 11 times a week, 3 times as often as the typical E-commerce & Retail brand.
  • Most often on Mon, Thu and Fri around 9am ET, counting scheduled sends only.
  • Sent with SendGrid, read from the message headers.
  • 4 promo codes found in its emails, 3% of campaigns.
  • 63% of subject lines mention a discount, against 19% for the typical E-commerce & Retail brand.

Every email here was captured from a real subscription, starting July 2026. Full report

EXTRA 20% off sale gear is live ❄️🍂

20% off full-price starts NOW! ⏱️

🤫 We've got something good coming

VIP Early Access💎Extra 20% off SALE

💪 Go all Out(let) | Up to 70% off

⛷️ Brand New: The SCARPA F1 RS—13 years in the making.

Your 20% off discounts expire tonight! 😬

Buy Garmin, get 1 year Strava FREE

🏁 20% off finishes tonight 🏁

Restock alert: Sunshade + Side Wall is back (briefly)

Ends Tmrw: 20% off our best brands for fall/winter 🍂

20% off FORM smart swim goggles 🏊🏻

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