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Backcountry newsletter and email examples

E-commerce & Retail

150 campaigns · www.backcountry.com · RSS

Online retailer of outdoor gear and apparel for hiking, climbing, skiing and camping, carrying its own labels alongside established outdoor brands.

134 Backcountry emails in the 12 weeks to Oct 26, by the day each landed and the time it was sent (ET). Hollow dots were set off by our signup or a cart.
  • Sends about 11 times a week, 3 times as often as the typical E-commerce & Retail brand.
  • Most often on Mon, Thu and Fri around 9am ET, counting scheduled sends only.
  • Sent with SendGrid, read from the message headers.
  • 4 promo codes found in its emails, 3% of campaigns.
  • 63% of subject lines mention a discount, against 19% for the typical E-commerce & Retail brand.

Every email here was captured from a real subscription, starting July 2026. Full report

⚡ 2 days only! Up to 70% off

Sale ends at midnight! ⏳

⏰ 20% off full-price ends tonight

Patagonia Capilene® baselayers, built for moving in the cold

20% off our best brands ends tomorrow 😢

🚨3 days only🚨 It’s officially on

EARLY ACCESS 🏁 20% off full-price items

🚨 Our bestselling snow kits are back!

🏔️ Up to 40% off ski & snow outerwear 🏔️

Gearhead Field Test: GORE-TEX® Footwear 🥾⛰️

🧗‍♂️🏔️ Our best camp & climb picks to close out the year

The original Barbour tartans

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