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Backcountry newsletter and email examples

E-commerce & Retail

150 campaigns · www.backcountry.com · RSS

Online retailer of outdoor gear and apparel for hiking, climbing, skiing and camping, carrying its own labels alongside established outdoor brands.

134 Backcountry emails in the 12 weeks to Oct 26, by the day each landed and the time it was sent (ET). Hollow dots were set off by our signup or a cart.
  • Sends about 11 times a week, 3 times as often as the typical E-commerce & Retail brand.
  • Most often on Mon, Thu and Fri around 9am ET, counting scheduled sends only.
  • Sent with SendGrid, read from the message headers.
  • 4 promo codes found in its emails, 3% of campaigns.
  • 63% of subject lines mention a discount, against 19% for the typical E-commerce & Retail brand.

Every email here was captured from a real subscription, starting July 2026. Full report

👉 Don't miss out: 20% off full-price items

Limited Time: Extra 20% off sale items 🚨

Just launched: 20% off your favorite brands 👀💸

VIP ACCESS: Extra 20% off already on sale gear! 👀

Rab's all-new Microlight collection

Restock alert: Sunshade + Side Wall is back (briefly)

Get 20% OFF full-price items early ‼️🎁

🌴 Gear for your next trip + 15% off your hotel

New: Cottonwoods Xpore LT kit, built for touring ⛷️

Final hours: Up to 70% off ⚡

⚡ Up to 70% off ends TONIGHT ⚡

Blink and it’s gone | Up to 70% off ⚡

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