Skip to content

Bellroy newsletter and email examples

27 campaigns · bellroy.com · RSS

Bellroy puts its heart, soul and countless design hours into helping the world carry with simplicity and ease. Every piece has been deeply considered, for the best of life's little moments.

24 Bellroy emails in the 12 weeks to Oct 6, by the day each landed and the time it was sent (ET). Hollow dots were set off by our signup or a cart.
  • Sends about twice a week, 42% less often than the typical brand.
  • Most often on Tue and Fri around 1am ET, counting scheduled sends only.
  • Sent with Klaviyo, read from the message headers.

Every email here was captured from a real subscription, starting July 2026. Full report

There’s more than one way to wallet

Work 🤝 travel

New: a lightweight take on a Bellroy classic.

These styles won’t be around for long

We’ve restocked the Outlet!

Travel myths: busted.

The Classic Messenger has had a gaming upgrade

Inside a travel-oriented mind

Choose versatility

“Where did I put my…?”

Two new Laneway hues

Are you cool or warm?

More on Bellroy