How Crate & Barrel does email marketing
Home & Living101 campaigns · www.crateandbarrel.com · RSS
Crate & Barrel sends about 14 campaigns a week, spread across the week, most often around 11am US Eastern. Its median subject line runs 49 characters, and 4% carry an emoji.
Measured from 101 campaigns sent Aug 18 to Oct 7, 2026. Each figure is set against the typical Home & Living brand: the median of 12 Home & Living brands in the archive with at least 12 campaigns.
- Campaigns a week
- 14.0 2.7 times typical (5.1)
- Median subject length
- 49chars 40% more than typical (35 chars)
- Median words
- 378 56% more than typical (242)
- Discount in the subject
- 36% About the same as typical (34%)
Latest Crate & Barrel emails
All 101 campaignsWhen Crate & Barrel sends
Sends are spread across the week: no day stands more than a couple of points above the rest. 11am is the most common hour (up to 50% of sends). Across 101 scheduled campaigns; welcome, cart and order emails are left out because they go out when a subscriber acts. Times are US Eastern.
Day of week
Show days as a tableHide the days table
| Day | Campaigns | Share |
|---|---|---|
| Monday | 14 | 14% |
| Tuesday | 15 | 15% |
| Wednesday | 15 | 15% |
| Thursday | 14 | 14% |
| Friday | 14 | 14% |
| Saturday | 15 | 15% |
| Sunday | 14 | 14% |
Hour of day (US Eastern)
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| Hour (US Eastern) | Campaigns | Share |
|---|---|---|
| 12am | 0 | 0% |
| 1am | 0 | 0% |
| 2am | 46 | 46% |
| 3am | 3 | 3% |
| 4am | 0 | 0% |
| 5am | 0 | 0% |
| 6am | 0 | 0% |
| 7am | 0 | 0% |
| 8am | 0 | 0% |
| 9am | 0 | 0% |
| 10am | 0 | 0% |
| 11am | 50 | 50% |
| 12pm | 1 | 1% |
| 1pm | 0 | 0% |
| 2pm | 0 | 0% |
| 3pm | 0 | 0% |
| 4pm | 0 | 0% |
| 5pm | 0 | 0% |
| 6pm | 0 | 0% |
| 7pm | 0 | 0% |
| 8pm | 0 | 0% |
| 9pm | 0 | 0% |
| 10pm | 0 | 0% |
| 11pm | 1 | 1% |
Crate & Barrel subject lines
The median runs 49 characters across 9 words, against 35 for the typical Home & Living brand. The words Crate & Barrel reaches for most: “off”, “rewards” and “new”.
- “A bold, statement look starts with our first-ever wallcovering collection” 73 chars · Oct 7
- “That gorgeous vintage rug look, crafted for modern life” 55 chars · Oct 7
- “Our new collab inspired by Italian design” 41 chars · Oct 6
- “Your perfect new sofa, starting at $1599” 40 chars · Oct 6
- “Can’t wait to get home” 22 chars · Oct 5
What Crate & Barrel sends
Mostly Promotions & Sales, at 89% of campaigns.
The stack behind the sends
Crate & Barrel sends with Salesforce Marketing Cloud and publishes a DMARC reject policy.
Sends with
Tracking & personalization
- Litmus Analytics
- 3 of 101
Domain authentication
Mail failing authentication is rejected outright, the strictest setting.
The median Crate & Barrel campaign carries 24 images.
Compare Crate & Barrel with Restoration Hardware and Pottery Barn
See how Restoration Hardware and Pottery Barn send, same industry and measured the same way. Or compare with every Home & Living brand and the whole archive.
How this is measured
Every figure comes from real Crate & Barrel emails captured in Inbox Archive, not from a survey or a vendor report. Medians and the campaign mix appear once a brand has 12 campaigns archived, and the day and time charts once 12 of them are scheduled sends. “Typical Home & Living brand” is the median across the 12 Home & Living brands that clear the same bar, each counted once however much it sends. Campaign types are sorted automatically. Discounts are read from subject lines, and a copyable code counts only when one appears in the email, so offers applied at checkout are missed.