How Garmin does email marketing
Health & Fitness23 campaigns · www.garmin.com · RSS
Delivering innovative GPS-enabled technology across diverse markets, including sports and fitness, outdoor recreation, marine, automotive, and aviation.
Garmin sends about 3.5 campaigns a week, most often on Fri around 7am US Eastern. Its median subject line runs 34 characters.
- Campaigns a week
- 3.5
- Median subject
- 34 chars
- Median words
- 318
- Carry a promo code
- 4%
When Garmin sends
Across 18 scheduled campaigns. Welcome, cart and order emails are left out: they go out when a subscriber acts, not when Garmin chooses to send. Times are US Eastern.
Day of week
Hour of day (US Eastern)
What Garmin sends
Mostly Promotions & Sales (30% of campaigns).
The stack behind the sends
Garmin sends with SendGrid and publishes a DMARC reject policy.
Sends with
Domain authentication
Mail failing authentication is rejected outright, the strictest setting.
A typical Garmin campaign carries 318 words and 10 images.
How this is measured
Every figure comes from real Garmin emails captured in Inbox Archive, not from a survey or a vendor report. Compare against every brand we track, or browse Garmin campaigns.