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How Garmin does email marketing

Health & Fitness

31 campaigns · www.garmin.com · RSS

Delivering innovative GPS-enabled technology across diverse markets, including sports and fitness, outdoor recreation, marine, automotive, and aviation.

Garmin sends about 3.6 campaigns a week, most often on Fri around 3pm US Eastern. Its median subject line runs 35 characters.

Campaigns a week
3.6
Median subject
35 chars
Median words
287
Carry a promo code
3%

When Garmin sends

Across 26 scheduled campaigns. Welcome, cart and order emails are left out: they go out when a subscriber acts, not when Garmin chooses to send. Times are US Eastern.

Day of week

Hour of day (US Eastern)

12am6am12pm6pm11pm

What Garmin sends

Mostly Promotions & Sales (26% of campaigns).

Other 19% · 6
Product Launches 16% · 5
Newsletters 6% · 2
Transactional 3% · 1

The stack behind the sends

Garmin sends with SendGrid and publishes a DMARC reject policy.

Sends with

SendGrid

Domain authentication

DMARC: reject BIMI

Mail failing authentication is rejected outright, the strictest setting.

A typical Garmin campaign carries 287 words and 10 images.

How this is measured

Every figure comes from real Garmin emails captured in Inbox Archive, not from a survey or a vendor report. Compare against every brand we track, or browse Garmin campaigns.