How Garmin does email marketing
Health & Fitness45 campaigns · www.garmin.com · RSS
Delivering innovative GPS-enabled technology across diverse markets, including sports and fitness, outdoor recreation, marine, automotive, and aviation.
Garmin sends about 4 campaigns a week, most often on Wednesday around 3pm US Eastern. Its median subject line runs 34 characters, and 2% carry an emoji.
Measured from 45 campaigns sent Jul 7 to Oct 4, 2026. Each figure is set against the typical Health & Fitness brand: the median of 17 Health & Fitness brands in the archive with at least 12 campaigns.
- Campaigns a week
- 3.5 13% less than typical (4.0)
- Median subject length
- 34chars About the same as typical (33 chars)
- Median words
- 261 35% more than typical (193)
- Discount in the subject
- 13% About the same as typical (12%)
- Copyable promo code
- 2% About the same as typical (3%)
Latest Garmin emails
All 45 campaignsWhen Garmin sends
Wednesday is the busiest day (up to 25% of sends). 3pm is the most common hour (up to 40% of sends). Across 40 scheduled campaigns; welcome, cart and order emails are left out because they go out when a subscriber acts. Times are US Eastern.
Day of week
Show days as a tableHide the days table
| Day | Campaigns | Share |
|---|---|---|
| Monday | 5 | 13% |
| Tuesday | 6 | 15% |
| Wednesday | 10 | 25% |
| Thursday | 4 | 10% |
| Friday | 8 | 20% |
| Saturday | 3 | 8% |
| Sunday | 4 | 10% |
Hour of day (US Eastern)
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| Hour (US Eastern) | Campaigns | Share |
|---|---|---|
| 12am | 0 | 0% |
| 1am | 0 | 0% |
| 2am | 0 | 0% |
| 3am | 0 | 0% |
| 4am | 0 | 0% |
| 5am | 0 | 0% |
| 6am | 0 | 0% |
| 7am | 4 | 10% |
| 8am | 1 | 3% |
| 9am | 3 | 8% |
| 10am | 3 | 8% |
| 11am | 1 | 3% |
| 12pm | 1 | 3% |
| 1pm | 2 | 5% |
| 2pm | 1 | 3% |
| 3pm | 16 | 40% |
| 4pm | 4 | 10% |
| 5pm | 3 | 8% |
| 6pm | 0 | 0% |
| 7pm | 0 | 0% |
| 8pm | 1 | 3% |
| 9pm | 0 | 0% |
| 10pm | 0 | 0% |
| 11pm | 0 | 0% |
Garmin subject lines
The median runs 34 characters across 6 words, against 33 for the typical Health & Fitness brand. The words Garmin reaches for most: “new”, “pilot” and “axis”.
- “Garmin Solutions for Your Flight Operations” 43 chars · Oct 4
- “Buy More, Save More on Panel Upgrades” 37 chars · Oct 3
- “New AXIS Displays, Pilot Training and More” 42 chars · Sep 30
- “Tips and Tricks with the Garmin Pilot App” 41 chars · Sep 27
- “New: Digital Flagging on Garmin Catalyst 2” 42 chars · Sep 22
What Garmin sends
Promotions & Sales is the campaign Garmin sends most, at 27%; no type is a majority. Welcome, cart and order emails were set off by our own signup, so they do not count toward that.
The stack behind the sends
Garmin sends with SendGrid and publishes a DMARC reject policy.
Sends with
Domain authentication
Mail failing authentication is rejected outright, the strictest setting.
The median Garmin campaign carries 10 images.
Compare Garmin with Mars Men and Hume
See how Mars Men and Hume send, same industry and measured the same way. Or compare with every Health & Fitness brand and the whole archive.
How this is measured
Every figure comes from real Garmin emails captured in Inbox Archive, not from a survey or a vendor report. Medians and the campaign mix appear once a brand has 12 campaigns archived, and the day and time charts once 12 of them are scheduled sends. “Typical Health & Fitness brand” is the median across the 17 Health & Fitness brands that clear the same bar, each counted once however much it sends. Campaign types are sorted automatically. Discounts are read from subject lines, and a copyable code counts only when one appears in the email, so offers applied at checkout are missed.