How Gruns does email marketing
Health & FitnessGrüns fills the nutrition gaps you and 90% of people have. Grüns supports gut health, energy, immunity, recovery, beauty, and focus. Just one grab-and-go snack pack of gummies daily. Made in the USA and Canada. No artificial colors or flavors. Plant-based, vegan, and free from gluten, dairy, and nut...
Gruns sends about 4 campaigns a week, most often on Monday and Wednesday around 2pm US Eastern. Its median subject line runs 33 characters, and 10% carry an emoji.
Measured from 31 campaigns sent Aug 15 to Oct 7, 2026. Each figure is set against the typical Health & Fitness brand: the median of 17 Health & Fitness brands in the archive with at least 12 campaigns.
- Campaigns a week
- 4.1 About the same as typical (4.0)
- Median subject length
- 33chars About the same as typical (33 chars)
- Median words
- 207 About the same as typical (193)
- Discount in the subject
- 3% 9 points below typical (12%)
- Copyable promo code
- 0% 3 points below typical (3%)
Latest Gruns emails
All 31 campaignsWhen Gruns sends
Monday and Wednesday are the busiest days, within two points or one email of each other (up to 27% of sends). 2pm is the most common hour (up to 53% of sends). Across 30 scheduled campaigns; welcome, cart and order emails are left out because they go out when a subscriber acts. Times are US Eastern.
Day of week
Show days as a tableHide the days table
| Day | Campaigns | Share |
|---|---|---|
| Monday | 8 | 27% |
| Tuesday | 2 | 7% |
| Wednesday | 8 | 27% |
| Thursday | 3 | 10% |
| Friday | 5 | 17% |
| Saturday | 3 | 10% |
| Sunday | 1 | 3% |
Hour of day (US Eastern)
Show hours as a tableHide the hours table
| Hour (US Eastern) | Campaigns | Share |
|---|---|---|
| 12am | 0 | 0% |
| 1am | 0 | 0% |
| 2am | 0 | 0% |
| 3am | 0 | 0% |
| 4am | 0 | 0% |
| 5am | 0 | 0% |
| 6am | 0 | 0% |
| 7am | 0 | 0% |
| 8am | 0 | 0% |
| 9am | 0 | 0% |
| 10am | 1 | 3% |
| 11am | 0 | 0% |
| 12pm | 0 | 0% |
| 1pm | 0 | 0% |
| 2pm | 16 | 53% |
| 3pm | 0 | 0% |
| 4pm | 6 | 20% |
| 5pm | 7 | 23% |
| 6pm | 0 | 0% |
| 7pm | 0 | 0% |
| 8pm | 0 | 0% |
| 9pm | 0 | 0% |
| 10pm | 0 | 0% |
| 11pm | 0 | 0% |
Gruns subject lines
The median runs 33 characters across 5 words, against 33 for the typical Health & Fitness brand. The words Gruns reaches for most: “far”, “ogre” and “good”.
- “[LINK UPDATE] Parents Rejoice! We Joined Forces With Once Upon a Farm 🎊” 71 chars · Oct 7
- “Parents Rejoice! We Joined Forces With Once Upon a Farm 🎊” 57 chars · Oct 7
- “Gummy Bears, but Grown-Up” 25 chars · Oct 5
- “Welcome to the Crü. The Good Stuff Starts Here.” 47 chars · Oct 3
- “If Health Is Wealth, We’re Loaded.” 34 chars · Oct 1
What Gruns sends
Promotions & Sales is the campaign Gruns sends most, at 45%; no type is a majority. Welcome, cart and order emails were set off by our own signup, so they do not count toward that.
The stack behind the sends
Gruns sends with Klaviyo and publishes a DMARC quarantine policy.
Sends with
Domain authentication
Mail failing authentication is sent to spam rather than delivered.
SPF also authorizes Google Workspace and Mailgun to send as this domain, which usually means other tools sit alongside Klaviyo.
The median Gruns campaign carries 11 images.
Compare Gruns with Mars Men and Hume
See how Mars Men and Hume send, same industry and measured the same way. Or compare with every Health & Fitness brand and the whole archive.
How this is measured
Every figure comes from real Gruns emails captured in Inbox Archive, not from a survey or a vendor report. Medians and the campaign mix appear once a brand has 12 campaigns archived, and the day and time charts once 12 of them are scheduled sends. “Typical Health & Fitness brand” is the median across the 17 Health & Fitness brands that clear the same bar, each counted once however much it sends. Campaign types are sorted automatically. Discounts are read from subject lines, and a copyable code counts only when one appears in the email, so offers applied at checkout are missed.