How Huel does email marketing
Food & Drink18 campaigns · www.huel.com · RSS
Huel is nutritionally complete food that contains all 27 essential vitamins and minerals, protein, essential fatty acids, carbs, fiber and phytonutrients
Huel sends about 2.5 campaigns a week, most often on Tuesday around 12pm US Eastern. Its median subject line runs 34 characters, and 67% carry an emoji.
An early read: 18 campaigns over 49 days, sent Aug 18 to Oct 6, 2026. Treat these as first signs; they firm up past 30 campaigns and six weeks of mail. Each figure is set against the typical Food & Drink brand: the median of 12 Food & Drink brands in the archive with at least 12 campaigns.
- Campaigns a week
- 2.5 24% less than typical (3.3)
- Median subject length
- 34chars 11% less than typical (38 chars)
- Median words
- 171 18% more than typical (145)
- Discount in the subject
- 17% 7 points below typical (24%)
- Copyable promo code
- 6% 3 points above typical (3%)
Latest Huel emails
All 18 campaignsWhen Huel sends
Tuesday is the busiest day (up to 47% of sends). 12pm is the most common hour (up to 47% of sends). Across 17 scheduled campaigns; welcome, cart and order emails are left out because they go out when a subscriber acts. Times are US Eastern.
Day of week
Show days as a tableHide the days table
| Day | Campaigns | Share |
|---|---|---|
| Monday | 0 | 0% |
| Tuesday | 8 | 47% |
| Wednesday | 1 | 6% |
| Thursday | 3 | 18% |
| Friday | 1 | 6% |
| Saturday | 1 | 6% |
| Sunday | 3 | 18% |
Hour of day (US Eastern)
Show hours as a tableHide the hours table
| Hour (US Eastern) | Campaigns | Share |
|---|---|---|
| 12am | 1 | 6% |
| 1am | 0 | 0% |
| 2am | 1 | 6% |
| 3am | 1 | 6% |
| 4am | 0 | 0% |
| 5am | 0 | 0% |
| 6am | 0 | 0% |
| 7am | 0 | 0% |
| 8am | 0 | 0% |
| 9am | 0 | 0% |
| 10am | 0 | 0% |
| 11am | 2 | 12% |
| 12pm | 8 | 47% |
| 1pm | 1 | 6% |
| 2pm | 0 | 0% |
| 3pm | 0 | 0% |
| 4pm | 0 | 0% |
| 5pm | 3 | 18% |
| 6pm | 0 | 0% |
| 7pm | 0 | 0% |
| 8pm | 0 | 0% |
| 9pm | 0 | 0% |
| 10pm | 0 | 0% |
| 11pm | 0 | 0% |
Huel subject lines
The median runs 34 characters across 6 words, against 38 for the typical Food & Drink brand.
- “40g of protein before 9am? 💪” 28 chars · Oct 6
- “Are you getting your Huel savings?” 34 chars · Sep 29
- “Something berry new just dropped 👀” 34 chars · Sep 22
- “Your $12 sandwich won't like this.” 34 chars · Sep 17
- “The habit you'll actually keep 🌱” 32 chars · Sep 15
What Huel sends
Promotions & Sales is the campaign Huel sends most, at 39%; no type is a majority. Welcome, cart and order emails were set off by our own signup, so they do not count toward that.
The stack behind the sends
Huel sends with Emarsys and publishes a DMARC reject policy.
Sends with
Domain authentication
Mail failing authentication is rejected outright, the strictest setting.
The median Huel campaign carries 13 images.
Compare Huel with Omaha Steaks and CookUnity
See how Omaha Steaks and CookUnity send, same industry and measured the same way. Or compare with every Food & Drink brand and the whole archive.
How this is measured
Every figure comes from real Huel emails captured in Inbox Archive, not from a survey or a vendor report. Medians and the campaign mix appear once a brand has 12 campaigns archived, and the day and time charts once 12 of them are scheduled sends. “Typical Food & Drink brand” is the median across the 12 Food & Drink brands that clear the same bar, each counted once however much it sends. Campaign types are sorted automatically. Discounts are read from subject lines, and a copyable code counts only when one appears in the email, so offers applied at checkout are missed.