How iRobot does email marketing
Home & Living20 campaigns · www.irobot.com · RSS
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iRobot sends about 3.4 campaigns a week, most often on Thu around 9am US Eastern. Its median subject line runs 43 characters, and 5% carry an emoji.
- Campaigns a week
- 3.4
- Median subject
- 43 chars
- Median words
- 326
- Carry a promo code
- 40%
When iRobot sends
Across 20 scheduled campaigns. Welcome, cart and order emails are left out: they go out when a subscriber acts, not when iRobot chooses to send. Times are US Eastern.
Day of week
Hour of day (US Eastern)
What iRobot sends
Mostly Promotions & Sales (80% of campaigns).
The stack behind the sends
iRobot sends with Salesforce Marketing Cloud and publishes a DMARC reject policy.
Sends with
Domain authentication
Mail failing authentication is rejected outright, the strictest setting.
SPF also authorizes Salesforce Marketing Cloud to send as this domain, which usually means other tools sit alongside the main platform.
A typical iRobot campaign carries 326 words and 11 images.
How this is measured
Every figure comes from real iRobot emails captured in Inbox Archive, not from a survey or a vendor report. Compare against every brand we track, or browse iRobot campaigns.