How iRobot does email marketing
Home & Living20 campaigns · www.irobot.com · RSS
iRobot® features the best robot vacuum and mop selections for cleaning your unique home. Shop and learn more about the best robot vacuum and mop products here.
iRobot sends about 3 campaigns a week, most often on Thursday and Sunday around 8am and 9am US Eastern. Its median subject line runs 43 characters, and 5% carry an emoji.
An early read: 20 campaigns over 40 days, sent May 15 to Jun 25, 2026. Treat these as first signs; they firm up past 30 campaigns and six weeks of mail. Each figure is set against the typical Home & Living brand: the median of 12 Home & Living brands in the archive with at least 12 campaigns.
- Campaigns a week
- 3.4 33% less than typical (5.1)
- Median subject length
- 43chars 23% more than typical (35 chars)
- Median words
- 326 35% more than typical (242)
- Discount in the subject
- 45% 11 points above typical (34%)
- Copyable promo code
- 40% 40 points above typical (0%)
Latest iRobot emails
All 20 campaignsWhen iRobot sends
Thursday and Sunday are the busiest days, within two points or one email of each other (up to 25% of sends). 8am and 9am are the most common hours, within one email of each other (up to 30% of sends). Across 20 scheduled campaigns; welcome, cart and order emails are left out because they go out when a subscriber acts. Times are US Eastern.
Day of week
Show days as a tableHide the days table
| Day | Campaigns | Share |
|---|---|---|
| Monday | 1 | 5% |
| Tuesday | 3 | 15% |
| Wednesday | 2 | 10% |
| Thursday | 5 | 25% |
| Friday | 1 | 5% |
| Saturday | 3 | 15% |
| Sunday | 5 | 25% |
Hour of day (US Eastern)
Show hours as a tableHide the hours table
| Hour (US Eastern) | Campaigns | Share |
|---|---|---|
| 12am | 0 | 0% |
| 1am | 0 | 0% |
| 2am | 0 | 0% |
| 3am | 0 | 0% |
| 4am | 0 | 0% |
| 5am | 4 | 20% |
| 6am | 2 | 10% |
| 7am | 1 | 5% |
| 8am | 5 | 25% |
| 9am | 6 | 30% |
| 10am | 0 | 0% |
| 11am | 1 | 5% |
| 12pm | 0 | 0% |
| 1pm | 1 | 5% |
| 2pm | 0 | 0% |
| 3pm | 0 | 0% |
| 4pm | 0 | 0% |
| 5pm | 0 | 0% |
| 6pm | 0 | 0% |
| 7pm | 0 | 0% |
| 8pm | 0 | 0% |
| 9pm | 0 | 0% |
| 10pm | 0 | 0% |
| 11pm | 0 | 0% |
iRobot subject lines
The median runs 43 characters across 7 words, against 35 for the typical Home & Living brand. The words iRobot reaches for most: “exclusive”, “deals” and “off”.
- “Prime Time Deals up to $900 off!” 32 chars · Jun 25
- “Less effort. Better results. Shop Prime Time Deals.” 51 chars · Jun 23
- “Prime Time Exclusive - Save $900 on the Roomba Combo® 10 Max” 60 chars · Jun 21
- “Score Up to $400 Off Before Father’s Day” 40 chars · Jun 17
- “Exclusive offers end tomorrow at midnight!” 42 chars · Jun 14
What iRobot sends
Mostly Promotions & Sales, at 80% of campaigns.
The stack behind the sends
iRobot sends with Salesforce Marketing Cloud and publishes a DMARC reject policy.
Sends with
Domain authentication
Mail failing authentication is rejected outright, the strictest setting.
The median iRobot campaign carries 11 images.
Compare iRobot with Restoration Hardware and Pottery Barn
See how Restoration Hardware and Pottery Barn send, same industry and measured the same way. Or compare with every Home & Living brand and the whole archive.
How this is measured
Every figure comes from real iRobot emails captured in Inbox Archive, not from a survey or a vendor report. Medians and the campaign mix appear once a brand has 12 campaigns archived, and the day and time charts once 12 of them are scheduled sends. “Typical Home & Living brand” is the median across the 12 Home & Living brands that clear the same bar, each counted once however much it sends. Campaign types are sorted automatically. Discounts are read from subject lines, and a copyable code counts only when one appears in the email, so offers applied at checkout are missed.