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How Liquid I.V. does email marketing

Health & Fitness

26 campaigns · www.liquid-iv.com · RSS

Clinically demonstrated to hydrate faster than water alone, Liquid I.V. is a great-tasting electrolyte drink mix for everyday hydration in original and ...

Liquid I.V. sends about 4.5 campaigns a week, most often on Wed around 10am US Eastern. Its median subject line runs 28 characters, and 8% carry an emoji.

Campaigns a week
4.5
Median subject
28 chars
Median words
63
Carry a promo code
19%

When Liquid I.V. sends

Across 25 scheduled campaigns. Welcome, cart and order emails are left out: they go out when a subscriber acts, not when Liquid I.V. chooses to send. Times are US Eastern.

Day of week

Hour of day (US Eastern)

12am6am12pm6pm11pm

What Liquid I.V. sends

Mostly Promotions & Sales (50% of campaigns).

The stack behind the sends

Liquid I.V. sends with Klaviyo and publishes a DMARC reject policy.

Sends with

Klaviyo

Domain authentication

DMARC: reject

Mail failing authentication is rejected outright, the strictest setting.

SPF also authorizes Microsoft 365, Mailgun, Mandrill to send as this domain, which usually means other tools sit alongside the main platform.

A typical Liquid I.V. campaign carries 63 words and 11 images.

How this is measured

Every figure comes from real Liquid I.V. emails captured in Inbox Archive, not from a survey or a vendor report. Compare against every brand we track, or browse Liquid I.V. campaigns.