How Liquid I.V. does email marketing
Health & Fitness50 campaigns · www.liquid-iv.com · RSS
Clinically demonstrated to hydrate faster than water alone, Liquid I.V. is a great-tasting electrolyte drink mix for everyday hydration in original and ...
Liquid I.V. sends about 4 campaigns a week, spread across the week, most often around 10am US Eastern. Its median subject line runs 29 characters, and 4% carry an emoji.
Measured from 50 campaigns sent Jul 14 to Oct 6, 2026. Each figure is set against the typical Health & Fitness brand: the median of 17 Health & Fitness brands in the archive with at least 12 campaigns.
- Campaigns a week
- 4.1 About the same as typical (4.0)
- Median subject length
- 29chars 12% less than typical (33 chars)
- Median words
- 65 66% less than typical (193)
- Discount in the subject
- 18% 6 points above typical (12%)
- Copyable promo code
- 22% 19 points above typical (3%)
Latest Liquid I.V. emails
All 50 campaignsWhen Liquid I.V. sends
Sends are spread across the week: no day stands more than a couple of points above the rest. 10am is the most common hour (up to 54% of sends). Across 48 scheduled campaigns; welcome, cart and order emails are left out because they go out when a subscriber acts. Times are US Eastern.
Day of week
Show days as a tableHide the days table
| Day | Campaigns | Share |
|---|---|---|
| Monday | 7 | 15% |
| Tuesday | 8 | 17% |
| Wednesday | 7 | 15% |
| Thursday | 8 | 17% |
| Friday | 5 | 10% |
| Saturday | 7 | 15% |
| Sunday | 6 | 13% |
Hour of day (US Eastern)
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| Hour (US Eastern) | Campaigns | Share |
|---|---|---|
| 12am | 0 | 0% |
| 1am | 0 | 0% |
| 2am | 0 | 0% |
| 3am | 0 | 0% |
| 4am | 0 | 0% |
| 5am | 0 | 0% |
| 6am | 0 | 0% |
| 7am | 0 | 0% |
| 8am | 1 | 2% |
| 9am | 0 | 0% |
| 10am | 26 | 54% |
| 11am | 11 | 23% |
| 12pm | 1 | 2% |
| 1pm | 0 | 0% |
| 2pm | 0 | 0% |
| 3pm | 0 | 0% |
| 4pm | 0 | 0% |
| 5pm | 0 | 0% |
| 6pm | 0 | 0% |
| 7pm | 1 | 2% |
| 8pm | 1 | 2% |
| 9pm | 3 | 6% |
| 10pm | 4 | 8% |
| 11pm | 0 | 0% |
Liquid I.V. subject lines
The median runs 29 characters across 5 words, against 33 for the typical Health & Fitness brand. The words Liquid I.V. reaches for most: “hydration”, “off” and “free”.
- “Hot Chocolate is back!” 22 chars · Oct 6
- “One free pouch, no tricks” 25 chars · Oct 4
- “What makes Liquid I.V. work?” 28 chars · Oct 2
- “BUY 3 GET 1 FREE” 16 chars · Sep 30
- “This is why people keep coming back” 35 chars · Sep 28
What Liquid I.V. sends
Mostly Promotions & Sales, at 58% of campaigns. Welcome, cart and order emails were set off by our own signup, so they do not count toward that.
The stack behind the sends
Liquid I.V. sends with Klaviyo and publishes a DMARC reject policy.
Sends with
Domain authentication
Mail failing authentication is rejected outright, the strictest setting.
SPF also authorizes Microsoft 365, Mailgun and Mandrill to send as this domain, which usually means other tools sit alongside Klaviyo.
The median Liquid I.V. campaign carries 11 images.
Compare Liquid I.V. with Mars Men and Hume
See how Mars Men and Hume send, same industry and measured the same way. Or compare with every Health & Fitness brand and the whole archive.
How this is measured
Every figure comes from real Liquid I.V. emails captured in Inbox Archive, not from a survey or a vendor report. Medians and the campaign mix appear once a brand has 12 campaigns archived, and the day and time charts once 12 of them are scheduled sends. “Typical Health & Fitness brand” is the median across the 17 Health & Fitness brands that clear the same bar, each counted once however much it sends. Campaign types are sorted automatically. Discounts are read from subject lines, and a copyable code counts only when one appears in the email, so offers applied at checkout are missed.