How Matic does email marketing
Home & Living18 campaigns · maticrobots.com · RSS
The world's most advanced floor cleaner. Your home's best helper.
Matic sends about 2.9 campaigns a week, most often on Monday, Friday and Sunday around 9am US Eastern. Its median subject line runs 26 characters, and 17% carry an emoji.
An early read: 18 campaigns over 43 days, sent Aug 27 to Oct 10, 2026. Treat these as first signs; they firm up past 30 campaigns and six weeks of mail. Each figure is set against the typical Home & Living brand: the median of 15 Home & Living brands in the archive with at least 12 campaigns.
- Campaigns a week
- 2.9 37% less than typical (4.6)
- Median subject length
- 26chars 21% less than typical (33 chars)
- Median words
- 30 84% less than typical (183)
- Discount in the subject
- 39% 5 points above typical (34%)
Latest Matic emails
All 18 campaignsWhen Matic sends
Monday, Friday and Sunday are the busiest days, within two points or one email of each other (up to 22% of sends). 9am is the most common hour (up to 39% of sends). Across 18 scheduled campaigns; welcome, cart and order emails are left out because they go out when a subscriber acts. Times are US Eastern.
Day of week
Show days as a tableHide the days table
| Day | Campaigns | Share |
|---|---|---|
| Monday | 4 | 22% |
| Tuesday | 2 | 11% |
| Wednesday | 1 | 6% |
| Thursday | 2 | 11% |
| Friday | 3 | 17% |
| Saturday | 2 | 11% |
| Sunday | 4 | 22% |
Hour of day (US Eastern)
Show hours as a tableHide the hours table
| Hour (US Eastern) | Campaigns | Share |
|---|---|---|
| 12am | 0 | 0% |
| 1am | 0 | 0% |
| 2am | 0 | 0% |
| 3am | 0 | 0% |
| 4am | 0 | 0% |
| 5am | 0 | 0% |
| 6am | 0 | 0% |
| 7am | 0 | 0% |
| 8am | 0 | 0% |
| 9am | 7 | 39% |
| 10am | 1 | 6% |
| 11am | 0 | 0% |
| 12pm | 2 | 11% |
| 1pm | 0 | 0% |
| 2pm | 3 | 17% |
| 3pm | 2 | 11% |
| 4pm | 0 | 0% |
| 5pm | 1 | 6% |
| 6pm | 0 | 0% |
| 7pm | 0 | 0% |
| 8pm | 2 | 11% |
| 9pm | 0 | 0% |
| 10pm | 0 | 0% |
| 11pm | 0 | 0% |
Matic subject lines
The median runs 26 characters across 6 words, against 33 for the typical Home & Living brand. The words Matic reaches for most: “save” and “day”.
- “A first for robot vacuums 🤖” 27 chars · Oct 9
- “Prices go up on 5th Oct!” 24 chars · Oct 4
- “Confused about what Matic can do?” 33 chars · Oct 2
- “The cycle we’re stuck in” 24 chars · Sep 28
- “You can now use your HSA/FSA at Matic” 37 chars · Sep 26
What Matic sends
Mostly Promotions & Sales, at 50% of campaigns.
The stack behind the sends
Matic sends with Klaviyo and publishes a DMARC quarantine policy.
Sends with
Domain authentication
Mail failing authentication is sent to spam rather than delivered.
SPF also authorizes Google Workspace and MailerSend to send as this domain, which usually means other tools sit alongside Klaviyo.
The median Matic campaign carries 5 images.
Compare Matic with Restoration Hardware and Pottery Barn
See how Restoration Hardware and Pottery Barn send, same industry and measured the same way. Or compare with every Home & Living brand and the whole archive.
How this is measured
Every figure comes from real Matic emails captured in Inbox Archive, not from a survey or a vendor report. Medians and the campaign mix appear once a brand has 12 campaigns archived, and the day and time charts once 12 of them are scheduled sends. “Typical Home & Living brand” is the median across the 15 Home & Living brands that clear the same bar, each counted once however much it sends. Campaign types are sorted automatically. Discounts are read from subject lines, and a copyable code counts only when one appears in the email, so offers applied at checkout are missed.